We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Broadcasting & Cable / Jon Lafayette
/ Feb 1“Most ad deals are now based on demographic groups, mainly people, men or women 18 to 49 years old or 25 to 54 years old…Those advertisers’ commercials are also seen by a huge number of viewers 55 and older — the biggest group of traditional TV viewers — but the advertisers get those eyeballs for free. What A+E wants is to charge advertisers for all viewers 18 years and older as their primary currency.” —
Tags:
the demo,
TV,
TV advertising
