We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Digiday / Max Willens
/ Feb 1“While many publishers have spent years trying to reduce their reliance on (and the cost of) legacy print businesses, the spread of coronavirus has opened up a narrow window for publishers to capitalize on them again…Few marketers would consider direct mail a bright shiny object, but it has gotten a fresh look in recent years, particularly among DTC brands looking to diversify their media spending beyond Facebook and Google.” —
Tags:
advertising,
coronavirus,
direct mail,
print
