We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
International News Media Association (INMA) / Leigh Gilmore
/ Jul 7“One critical benefit of running virtual events is the access it provides to data. We know who registered, who chose not to, who didn’t show, who dropped midway. We can quickly come to know the behaviours and preferences of different demographics, and be able to programme, format, and price accordingly. This rich data will allow us to share with advertisers/sponsors who was in attendance and how best to engage them. For sponsorship and audience development going forward, the data will be a rich seam to mine.” —HT
Tags:
virtual events,
Wall Street Journal,
WSJ
