We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Digiday / Lucinda Southern
/ Jul 7“News, and particularly subscription publishers, have had a characteristically fraught relationship with Facebook. ‘I believe in the intent of Google to support the news industry, I don’t believe in the intent of Facebook to support it at all,’ said one subscription publishing executive. While Facebook’s official route for driving subscribers has yielded moderate results, it is a good vehicle for lead generation, like targeting specific cohorts with ads offering subscription deals where readers need to enter an email address to get the offer, then retarget to get the full conversion.” —
Tags:
Facebook,
Facebook advertising,
news subscriptions
