With a bonus bold prediction for 2012: Gene Weingarten will write a disapproving column about the changing news business that is funny but dead wrong. Steve Buttry
Kennedy, Dan. "Dan Kennedy: 2012 will bring “the great retrenchment” among newspaper publishers." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 21 Dec. 2011. Web. 22 Apr. 2018.
APA
Kennedy, D. (2011, Dec. 21). Dan Kennedy: 2012 will bring “the great retrenchment” among newspaper publishers. Nieman Journalism Lab. Retrieved April 22, 2018, from http://www.niemanlab.org/2011/12/dan-kennedy-2012-will-bring-the-great-retrenchment-among-newspaper-publishers/
Chicago
Kennedy, Dan. "Dan Kennedy: 2012 will bring “the great retrenchment” among newspaper publishers." Nieman Journalism Lab. Last modified December 21, 2011. Accessed April 22, 2018. http://www.niemanlab.org/2011/12/dan-kennedy-2012-will-bring-the-great-retrenchment-among-newspaper-publishers/.
Wikipedia
{{cite web
| url = http://www.niemanlab.org/2011/12/dan-kennedy-2012-will-bring-the-great-retrenchment-among-newspaper-publishers/
| title = Dan Kennedy: 2012 will bring “the great retrenchment” among newspaper publishers
| last = Kennedy
| first = Dan
| work = [[Nieman Journalism Lab]]
| date = 21 December 2011
| accessdate = 22 April 2018
| ref = {{harvid|Kennedy|2011}}
}}