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Here’s Chalkbeat’s vision for local education news by 2025
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The company has changed its global search algorithm to “highlight articles that we identify as significant original reporting,” and to keep such articles in top positions for longer.
“59 percent of the stories we were able to categorize served a critical information need…Aside from critical information needs, 31 percent of stories categorized covered sports and 9 percent were obituaries.”
“We can give more power to the user to tell the publisher what they really want.”
“When we do a story looking at 18 different commuting routes, we’ve created 18 different stories, in a way — we’ve created a story with 18 distinct audiences.”
“We’re not super-interested in telling a story about one Iowa county using this infrastructure. But we’re making sure our reporters know which county in Iowa to go if they’re looking for one that has particular characteristics.”
“I have to be honest: We are still not making a profit.”
“Participants who reported actively trying to diversify their online news streams by interacting with people and content espousing different points of view also reported lower levels of anxiety related to current events.”