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The Marshall Project, an early model for single-subject nonprofit news sites, turns five today (and got a shoutout on Jeopardy last night)
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“As a former journalist, I was mindful of the power of honest storytelling. As an idealist, I felt that if only Americans knew the truth, changes would soon follow.”
Attention, local newspaper owners: This is now a proven, IRS-approved path to convert your money-losing daily into a community nonprofit. Give it some thought.
“For some [publishers], this program will be a way to get a check. Some of them are going to pick up some ideas and tips and that’s the end of it. For some of them, it’s truly transformational in how they operate.”
“We knew the content had value. What we’re trying to emphasize with our customers is that the content has value — that it’s either subscribe-able or worth paying for.”
The Wall Street Journal: 20 weeks. The New York Times offers 16 to 18 weeks for birth mothers and 10 weeks for non–birth parents.
“It’s more similar to an Audible.com subscription, where you’re getting access to this huge library of journalism, than it is to a daily news subscription.”
“This is not ProPublica Texas. This is a very different entity — a cobranded, co-managed operation that brings together the natural strengths of two different but compatible organizations.”
“These skills are in some ways very similar to doing journalism. As that was impressed upon the cohort, that helped make a shift: It helped give people a mindset where they felt more confident and realized, ‘Yes, I do have the skills to do this.'”
“With the advertising people looking at the ad metrics, the subscription people looking at subscription metrics, and journalists looking at outdated metrics…nobody was looking at these metrics together to get a clear view of the business as a whole.”