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At Futuro Media, Maria Hinojosa is building a home for authentic Latino storytelling
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Stories on Business Models

“We don’t write for white subscribers, but it ends up being white people who read us,” a Midwestern news executive told an audience earlier this year.
Imagine an advertising-free, non-commercial, not-for-profit internet, with digital archives of public service content available to everyone for an unlimited period from anywhere at any time.
Some readers might never encounter a paywall, while others might see one every time they visit the site.
Tribune board members acted in their own interests, not their newspaper chain’s, while Alden failed to disclose a secret investor meeting and misrepresented its cash position.
We don’t wake up each morning to compete with a print daily, but rather to run our own local news and community model. That’s the key.
“As time goes on, even when you’re financially successful in media, the tendency is to do more and more stuff. If I look at media companies who are poorly run, everyone is really busy, stressed out, and they’re not making money.”
Though the collapse of community journalism is real enough, we believe that its causes are only partly understood.
When we asked members what might make them upgrade their membership tier, the clear winner was to pitch higher-tier membership as a way to make content accessible to people who couldn’t afford to sign up.