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The Outline, an attempt to build a bolder kind of news site, appears to have met its end
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The conservative politics site has nearly 10,000 paying subscribers a month after putting up its paywall. “We don’t want the outrage clicks. We’ve said from the beginning we’d like to slow the news cycle down.”
From high school to the pros, the games that filled sports sections have nearly all been called off. “We don’t have a guidebook on how to cover sports when sports aren’t being played.”
“There’s all different kinds of lawsuits. We’re sort of the class action of an investigative story, harnessing and channeling the power in numbers.”
“You build trust through listening and through recognizing other people’s knowledge…In order to build trust, you have to believe what people tell you.”
And do it in two languages. “The stories are bubbling up from the local reporters who are living and covering these beats and can tell them with the nuance, context, and perspective that brings an authenticity to the national audience.”
The two companies are now one, and they’ll soon launch a service similar to Outlier’s Detroit project in Milwaukee.
And hopefully to make some good TV along the way. Kary Antholis’ site Crime Story uses “a much more thematic, character-driven way of exploring these stories than how traditional media might pursue.”
“On this one issue, we’ve decided to drop the guns and share consistently.” “Our readers are getting 10 times more stories about climate change than they otherwise would.”