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“We talk to a lot of towns where there is no newspaper anymore; there’s no community center anymore; the town store shut down. And this is kind of it.”
Aggregate data from 47 countries shows all the growth in platform news use coming from video or video-led networks.
“If you’re doing it, do it properly. Don’t just add a few widgets, or overlay products and embeds, and call yourself accessible.”
Plus: News participation is declining, online and offline; making personal phone calls could help with digital-subscriber churn; and partly automated news videos seem to work with audiences.
The new brand campaign is aimed at younger versions of existing Journal readers. The various “It’s Your Business” ads center some of the newsroom’s edgier and more evergreen journalism.
“Listening is great, and talking to community members is great, but we also have to figure out how to be of use.”
As social platforms falter for news, a number of nonprofit outlets are rethinking distribution for impact and in-person engagement.