Nieman Foundation at Harvard
HOME
          
LATEST STORY
Is the news industry ready for another pivot to video?
ABOUT                    SUBSCRIBE

Stories on Audience & Social

Aggregate data from 47 countries shows all the growth in platform news use coming from video or video-led networks.
“If you’re doing it, do it properly. Don’t just add a few widgets, or overlay products and embeds, and call yourself accessible.”
Plus: News participation is declining, online and offline; making personal phone calls could help with digital-subscriber churn; and partly automated news videos seem to work with audiences.
The new brand campaign is aimed at younger versions of existing Journal readers. The various “It’s Your Business” ads center some of the newsroom’s edgier and more evergreen journalism.
“Listening is great, and talking to community members is great, but we also have to figure out how to be of use.”
As social platforms falter for news, a number of nonprofit outlets are rethinking distribution for impact and in-person engagement.
“So much of podcast music is background, feels like filler sometimes, but with our composers, it never is.”
“We are bringing onto this platform — where people usually talk about their lost cat or that they’re looking for an apartment — serious news content sparking a new kind of conversation.”
“We get requests from all over the world, and everyone says that their country is experiencing unprecedented levels of polarization or a breakdown in social cohesion.”