“We talk to a lot of towns where there is no newspaper anymore; there’s no community center anymore; the town store shut down. And this is kind of it.”
Plus: News participation is declining, online and offline; making personal phone calls could help with digital-subscriber churn; and partly automated news videos seem to work with audiences.
The new brand campaign is aimed at younger versions of existing Journal readers. The various “It’s Your Business” ads center some of the newsroom’s edgier and more evergreen journalism.
Culpepper, Sophie. "How to b-e-e of use: Signal Cleveland hosts second annual community spelling contest." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 28 May. 2024. Web. 26 Jul. 2024.
APA
Culpepper, S. (2024, May. 28). How to b-e-e of use: Signal Cleveland hosts second annual community spelling contest. Nieman Journalism Lab. Retrieved July 26, 2024, from https://www.niemanlab.org/2024/05/how-to-b-e-e-of-use-signal-cleveland-hosts-second-annual-community-spelling-contest/
Chicago
Culpepper, Sophie. "How to b-e-e of use: Signal Cleveland hosts second annual community spelling contest." Nieman Journalism Lab. Last modified May 28, 2024. Accessed July 26, 2024. https://www.niemanlab.org/2024/05/how-to-b-e-e-of-use-signal-cleveland-hosts-second-annual-community-spelling-contest/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2024/05/how-to-b-e-e-of-use-signal-cleveland-hosts-second-annual-community-spelling-contest/
| title = How to b-e-e of use: Signal Cleveland hosts second annual community spelling contest
| last = Culpepper
| first = Sophie
| work = [[Nieman Journalism Lab]]
| date = 28 May 2024
| accessdate = 26 July 2024
| ref = {{harvid|Culpepper|2024}}
}}
