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Buzzy social audio apps like Clubhouse tap into the age-old appeal of the human voice
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The social media service is tapping into the creativity, intimacy, and authenticity that audio can deliver, a trend that lies at the heart of the current golden age of podcasting.
Campbell Brown, Facebook’s VP of global news partnerships, stressed that Facebook retained the ability to take down news in Australia again.
If the current situation continues, it may leave Facebook operating much more like the Chinese platform WeChat, where news is ruled by platform-specific content houses cranking out huge volumes of low-quality articles.
Newspaper closures and job losses have hit areas outside Australian cities hard. Removing news from Facebook will further restrict the choices of people with already limited access to news.
The app is an experiment by The Times to get a better sense of how people are sharing Times journalism through their own Slack workspaces.
“We found that the House that’s shown on the news is much more ideologically extreme than the actual House.”
“Some editors acknowledged that the continued emphasis on a print publication was a barrier to coverage appealing to more diverse audiences.”
Plus: Twitter’s Birdwatch is pretty useless so far.
The tests will rely on an algorithm to detect political content. It’s unclear how it will handle breaking news articles or posts from groups.