HOME
          
LATEST STORY
Ken Doctor: The New York Times’ financials show the transition to digital accelerating
ABOUT                    SUBSCRIBE
Dec. 19, 2013, 8:31 a.m.

The blog is dead, long live the blog

“The Stream might be on the wane but still it dominates. All media on the web and in mobile apps has blog DNA in it and will continue to for a long while.”

Sometime in the past few years, the blog died. In 2014, people will finally notice. Sure, blogs still exist, many of them are excellent, and they will go on existing and being excellent for many years to come. But the function of the blog, the nebulous informational task we all agreed the blog was fulfilling for the past decade, is increasingly being handled by a growing number of disparate media forms that are blog-like but also decidedly not blogs.

jason-kottkeInstead of blogging, people are posting to Tumblr, tweeting, pinning things to their board, posting to Reddit, Snapchatting, updating Facebook statuses, Instagramming, and publishing on Medium. In 1997, wired teens created online diaries, and in 2004 the blog was king. Today, teens are about as likely to start a blog (over Instagramming or Snapchatting) as they are to buy a music CD. Blogs are for 40-somethings with kids.

Instead of launching blogs, companies are building mobile apps, Newsstand magazines on iOS, and things like The Verge. The Verge or Gawker or Talking Points Memo or BuzzFeed or The Huffington Post are no more blogs than The New York Times or Fox News, and they are increasingly not referring to themselves as such.

The primary mode for the distribution of links has moved from the loosely connected network of blogs to tightly integrated services like Facebook and Twitter. If you look at the incoming referers to a site like BuzzFeed, you’ll see tons of traffic from Facebook, Twitter, Reddit, Stumbleupon, and Pinterest but not a whole lot from blogs, even in the aggregate. For the past month at kottke.org, 14 percent of the traffic came from referrals compared to 30 percent from social, and I don’t even work that hard on optimizing for social media. Sites like BuzzFeed and Upworthy aren’t seeking traffic from blogs anymore. Even the publicists clogging my inbox with promotional material urge me to “share this on my social media channels” rather than post it to my blog.

The design metaphor at the heart of the blog format is on the wane as well. In a piece at The Atlantic, Alexis Madrigal says that the reverse-chronological stream (a.k.a. The Stream, a.k.a. The River of News) is on its way out. Snapchat, with its ephemeral media, is an obvious non-stream app; Madrigal calls it “a passing fog.” Facebook’s News Feed is increasingly organized by importance, not chronology. Pinterest, Digg, and an increasing number of other sites use grid layouts to present information. Twitter is coming to resemble radio news as media outlets repost the same stories throughout the day, ICYMI (in case you missed it). Reddit orders stories by score. The design of BuzzFeed’s front page barely matters because most of their traffic comes in from elsewhere.

So, R.I.P. The Blog, 1997-2013. But this isn’t cause for lament. The Stream might be on the wane but still it dominates. All media on the web and in mobile apps has blog DNA in it and will continue to for a long while. Over the past 16 years, the blog format has evolved, had social grafted onto it, and mutated into Facebook, Twitter, and Pinterest and those new species have now taken over. No biggie, that’s how technology and culture work. If you want something to cry about, cry about the decline of the open web, the death of which would be a huge blow for us all. But perhaps that’s a topic better left for 2015.

Happy trails, old friend. It’s been grand.

Jason Kottke is a 40-something with kids and a blog — kottke.org, one of the longest continuously running blogs on the web.

POSTED     Dec. 19, 2013, 8:31 a.m.
PART OF A SERIES     Predictions for Journalism 2014
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
Ken Doctor: The New York Times’ financials show the transition to digital accelerating
The numbers may look flat, but they contain a continuing set of ups and downs. Up next: executing on a year’s worth of launches.
Before the “teaching hospital model” of journalism education: 5 questions to ask
It’ll take a new generation of academic leadership — willing to incur the wrath of faculty, the greater university, alumni, industry, and analysts — to break through the old ways we train journalists.
Controlled chaos: As journalism and documentary film converge in digital, what lessons can they share?
Old and new media types from journalism, documentary, and technology backgrounds gathered at MIT to share practices and discuss mutual concerns.
What to read next
1020
tweets
The newsonomics of the millennial moment
The new wave of news startups is aiming at a younger audience. But do legacy media companies have a chance at earning their attention?
803A mixed bag on apps: What The New York Times learned with NYT Opinion and NYT Now
The two apps were part of the paper’s plan to increase digital subscribers through smaller, targeted offerings. Now, with staff cutbacks on the way, one app is being shuttered and the other is being adjusted.
413The new Vox daily email, explained
The company’s newsletter, Vox Sentences, enters an increasingly crowded inbox. Can concise writing and smart aggregation on the day’s news help expand their audience?
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
American Independent News Network
Corporation for Public Broadcasting
Houston Chronicle
IRE/NICAR
Instapaper
Animal Político
The Chronicle of Higher Education
New York
Media Consortium
Press+
Ann Arbor News
GateHouse Media