From a business perspective, the deal — much criticized by net-neutrality advocates — is all about two companies understanding their recent past and preparing for the near future.
After a reboot and the rise of programmatic ad buying, the Local Media Consortium is hoping that news outlets can have more market leverage negotiating as a group than as individuals.
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O'Donovan, Caroline. "Local newspapers and TV stations are building their own private ad exchange with Google." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 24 Feb. 2014. Web. 24 Apr. 2024.
APA
O'Donovan, C. (2014, Feb. 24). Local newspapers and TV stations are building their own private ad exchange with Google. Nieman Journalism Lab. Retrieved April 24, 2024, from https://www.niemanlab.org/2014/02/local-media-outlets-band-together-in-a-private-ad-network-with-google/
Chicago
O'Donovan, Caroline. "Local newspapers and TV stations are building their own private ad exchange with Google." Nieman Journalism Lab. Last modified February 24, 2014. Accessed April 24, 2024. https://www.niemanlab.org/2014/02/local-media-outlets-band-together-in-a-private-ad-network-with-google/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2014/02/local-media-outlets-band-together-in-a-private-ad-network-with-google/
| title = Local newspapers and TV stations are building their own private ad exchange with Google
| last = O'Donovan
| first = Caroline
| work = [[Nieman Journalism Lab]]
| date = 24 February 2014
| accessdate = 24 April 2024
| ref = {{harvid|O'Donovan|2014}}
}}
