“We think a lot about whether a video works with the sound off. Do we have to subtitle it to keep the audience retention high? Do we need to use big fonts?”
Benton, Joshua. "“It’s like seeing your grandpa in a nightclub”: The New York Times’ challenge in building a digital brand." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 3 Aug. 2015. Web. 26 Apr. 2024.
APA
Benton, J. (2015, Aug. 3). “It’s like seeing your grandpa in a nightclub”: The New York Times’ challenge in building a digital brand. Nieman Journalism Lab. Retrieved April 26, 2024, from https://www.niemanlab.org/2015/08/its-like-seeing-your-grandpa-in-a-nightclub-the-new-york-times-challenge-in-building-a-digital-brand/
Chicago
Benton, Joshua. "“It’s like seeing your grandpa in a nightclub”: The New York Times’ challenge in building a digital brand." Nieman Journalism Lab. Last modified August 3, 2015. Accessed April 26, 2024. https://www.niemanlab.org/2015/08/its-like-seeing-your-grandpa-in-a-nightclub-the-new-york-times-challenge-in-building-a-digital-brand/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2015/08/its-like-seeing-your-grandpa-in-a-nightclub-the-new-york-times-challenge-in-building-a-digital-brand/
| title = “It’s like seeing your grandpa in a nightclub”: The New York Times’ challenge in building a digital brand
| last = Benton
| first = Joshua
| work = [[Nieman Journalism Lab]]
| date = 3 August 2015
| accessdate = 26 April 2024
| ref = {{harvid|Benton|2015}}
}}
