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Seeking “innovative,” “stable,” and “interested”: How The Markup and CalMatters matched up
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Archives: February 12, 2018

VR, AR, a podcast, messaging apps, Snapchat shows, voice devices, Uber rides, and more.
Across the sites where it’s currently in use, the company’s purchase prediction model has been able to identify groups of readers three to five times more likely than average to buy a subscription, and advertise offers to them differently.