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“In six months, I’d love to have done a couple of experiments, learn from them, and hopefully have had as many failures as successes.”
Two dozen experiments, one Brexit and one U.S. presidential election, and hundreds of thousands of readers later, the Mobile Innovation Lab has some thoughts about what newsroom innovation and experimentation requires on a practical level.
In the BBC’s final two experimental rounds, the R&D team focused on 1) tweaking the stories based on each reader’s information needs and 2) breaking down the news into more digestible bits.
Like Circa before it, The Guardian aims to atomize a big breaking story into its individual parts — and then be smart about showing you the right ones at the right time.
The Guardian Mobile Innovation Lab’s podcast player for the mobile web lets you listen to a show without using a podcast app, and get phone notifications that point you to links and graphics at relevant points in the story as the audio plays.
“The app is a really good first step for gathering information, using it in a respectful way, and seeing how people feel about that.”
“Did we make the job reports live blog better, because we put more attention to it, and should we push to do more things like this in the newsroom in general?”
And why are offline reading apps still so stodgy?