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Seeking “innovative,” “stable,” and “interested”: How The Markup and CalMatters matched up
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Articles by Gabe Bullard

Gabe Bullard is a senior producer of the public radio program 1A and a former Nieman Fellow.
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“Forming a relationship with people on their speakers in the kitchen may make it easier to form a relationship with them on their headphones and in their cars.”
When radio ratings got more precise, it changed how programmers saw their audience. Are podcasters heading for something similar?