Canadians will be able to keep abreast of the latest news for the next month, thanks to a sponsorship from Mary Brown’s Chicken & Taters, home of the Tater Poutine. This thing could have legs.
“What we are seeing now is that revenues are plunging, acceleration of this downward spiral is getting faster and faster and news coverage more and more sparse. And that’s a recipe for catastrophe.”
What’s the kind of story worth putting outside a hard paywall? The kind of civic storytelling that shows that you’re “covering the city like no one else.”
Three years in, the Winnipeg Free Press’ attempt to get readers to pay by the article is still producing less than $100,000 a year — but it also produces data that allows for more targeted upsell efforts.
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Watson, H.G.. "In Winnipeg, micropayments aren’t generating big money, but they’re serving as a top-of-the-funnel strategy." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 22 Jun. 2018. Web. 26 Apr. 2024.
APA
Watson, H. (2018, Jun. 22). In Winnipeg, micropayments aren’t generating big money, but they’re serving as a top-of-the-funnel strategy. Nieman Journalism Lab. Retrieved April 26, 2024, from https://www.niemanlab.org/2018/06/in-winnipeg-micropayments-arent-generating-big-money-but-theyre-serving-as-a-top-of-the-funnel-strategy/
Chicago
Watson, H.G.. "In Winnipeg, micropayments aren’t generating big money, but they’re serving as a top-of-the-funnel strategy." Nieman Journalism Lab. Last modified June 22, 2018. Accessed April 26, 2024. https://www.niemanlab.org/2018/06/in-winnipeg-micropayments-arent-generating-big-money-but-theyre-serving-as-a-top-of-the-funnel-strategy/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2018/06/in-winnipeg-micropayments-arent-generating-big-money-but-theyre-serving-as-a-top-of-the-funnel-strategy/
| title = In Winnipeg, micropayments aren’t generating big money, but they’re serving as a top-of-the-funnel strategy
| last = Watson
| first = H.G.
| work = [[Nieman Journalism Lab]]
| date = 22 June 2018
| accessdate = 26 April 2024
| ref = {{harvid|Watson|2018}}
}}
