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Articles by Jeff Israely

Jeff Israely is a former Time magazine correspondent, first in Rome and later in Paris. He has launched a global news startup, Worldcrunch, and occasionally writes about the startup process for the Lab.
@jeffisraely
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“One thing we tend to forget in this pile-on pursuit of eternal youth is that our target demographic of the moment is bound to grow older.”
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Our startup correspondent, building Worldcrunch in Paris, on the thinking behind its operation’s pivot: “The smart brands know they’ll lose your attention if they use this new publishing power simply to push their merchandise.”
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Our startup correspondent, building Worldcrunch in Paris, says it comes down to content strategy: “One fundamental question for the news industry is: What content — both old and new — should it fight to own, and what should it just let go?”
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Our startup correspondent, building Worldcrunch in Paris, says overly ambitious designs can cause a problem: “You start to produce the content to serve the container.”
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Our startup correspondent, building Worldcrunch in Paris, says that paywalls don’t have to mean getting off the open web.
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Our startup correspondent, building Worldcrunch in Paris, says the balance and tension between different journalistic ideals is what creates value.
Customer Parking Drive In
Our startup correspondent, building Worldcrunch in Paris, reports on the twin temptations of building a business around serving consumers or other businesses. Or…both.
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Our startup correspondent, building Worldcrunch in Paris, reports on the challenges of getting investors interested in funding professional content.
June 14, 2011
February 22, 2011
What to read next
0
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The American Bystander is trying to revive the humor magazine with a reader-supported business model
“Our idea was that we were going to create one of these things in a classic format and see if there was enough interest to sustain it.”
0Algorithms, clickworkers, and the befuddled fury around Facebook Trends
“Trends are not the same as news, but Facebook kinda wants them to be.”
0With new columns and newsletters, ProPublica is trying to attract new readers and have more fun
“There’s a huge benefit to coming up with features that are more fun and more interesting. It appeals to a different audience and can create closer connections with readers — they can see a different side of us.”
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