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Jeff Israely: Five years in, our news startup is seeing the pace of change slow
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Articles by Jeff Israely

Jeff Israely is a former Time magazine correspondent, first in Rome and later in Paris. He has launched a global news startup, Worldcrunch, and occasionally writes about the startup process for the Lab.
@jeffisraely
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“The future is already here, and we have to hustle every day to survive. And succeed.”
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“One thing we tend to forget in this pile-on pursuit of eternal youth is that our target demographic of the moment is bound to grow older.”
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Our startup correspondent, building Worldcrunch in Paris, on the thinking behind its operation’s pivot: “The smart brands know they’ll lose your attention if they use this new publishing power simply to push their merchandise.”
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Our startup correspondent, building Worldcrunch in Paris, says it comes down to content strategy: “One fundamental question for the news industry is: What content — both old and new — should it fight to own, and what should it just let go?”
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Our startup correspondent, building Worldcrunch in Paris, says overly ambitious designs can cause a problem: “You start to produce the content to serve the container.”
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Our startup correspondent, building Worldcrunch in Paris, says that paywalls don’t have to mean getting off the open web.
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Our startup correspondent, building Worldcrunch in Paris, says the balance and tension between different journalistic ideals is what creates value.
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Our startup correspondent, building Worldcrunch in Paris, reports on the twin temptations of building a business around serving consumers or other businesses. Or…both.
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Our startup correspondent, building Worldcrunch in Paris, reports on the challenges of getting investors interested in funding professional content.
June 14, 2011