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Articles by Jeff Israely

Jeff Israely is a former Time magazine correspondent, first in Rome and later in Paris. He has launched a global news startup, Worldcrunch, and occasionally writes about the startup process for the Lab.
@jeffisraely
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“One thing we tend to forget in this pile-on pursuit of eternal youth is that our target demographic of the moment is bound to grow older.”
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Our startup correspondent, building Worldcrunch in Paris, on the thinking behind its operation’s pivot: “The smart brands know they’ll lose your attention if they use this new publishing power simply to push their merchandise.”
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Our startup correspondent, building Worldcrunch in Paris, says it comes down to content strategy: “One fundamental question for the news industry is: What content — both old and new — should it fight to own, and what should it just let go?”
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Our startup correspondent, building Worldcrunch in Paris, says overly ambitious designs can cause a problem: “You start to produce the content to serve the container.”
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Our startup correspondent, building Worldcrunch in Paris, says that paywalls don’t have to mean getting off the open web.
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Our startup correspondent, building Worldcrunch in Paris, says the balance and tension between different journalistic ideals is what creates value.
Customer Parking Drive In
Our startup correspondent, building Worldcrunch in Paris, reports on the twin temptations of building a business around serving consumers or other businesses. Or…both.
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Our startup correspondent, building Worldcrunch in Paris, reports on the challenges of getting investors interested in funding professional content.
June 14, 2011
February 22, 2011
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