Joseph Lichterman is a staff writer at the Lab. He previously reported for Reuters in Detroit, mostly covering the city’s bankruptcy, the largest in U.S. history. He’s also reported for Automotive News and Michigan Radio, and he was the editor-in-chief of The Michigan Daily, the independent student newspaper at the University of Michigan. Joseph is a native of Michigan, and it’s called pop, not soda.
“One of the things that we try to do, and I think it has worked well for us, is to surprise and delight. Surprise and delight is a marketing tactic. In our case, it’s essentially constantly launching new things so that the industry is constantly surprised.”
Lichterman, Joseph. "“There’s an opportunity to go deep”: What’s next for Rafat Ali’s growing travel site Skift, 5 years in." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 10 Jul. 2017. Web. 24 Apr. 2024.
APA
Lichterman, J. (2017, Jul. 10). “There’s an opportunity to go deep”: What’s next for Rafat Ali’s growing travel site Skift, 5 years in. Nieman Journalism Lab. Retrieved April 24, 2024, from https://www.niemanlab.org/2017/07/theres-an-opportunity-to-go-deep-whats-next-for-rafat-alis-growing-travel-site-skift-5-years-in/
Chicago
Lichterman, Joseph. "“There’s an opportunity to go deep”: What’s next for Rafat Ali’s growing travel site Skift, 5 years in." Nieman Journalism Lab. Last modified July 10, 2017. Accessed April 24, 2024. https://www.niemanlab.org/2017/07/theres-an-opportunity-to-go-deep-whats-next-for-rafat-alis-growing-travel-site-skift-5-years-in/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2017/07/theres-an-opportunity-to-go-deep-whats-next-for-rafat-alis-growing-travel-site-skift-5-years-in/
| title = “There’s an opportunity to go deep”: What’s next for Rafat Ali’s growing travel site Skift, 5 years in
| last = Lichterman
| first = Joseph
| work = [[Nieman Journalism Lab]]
| date = 10 July 2017
| accessdate = 24 April 2024
| ref = {{harvid|Lichterman|2017}}
}}
