Nieman Foundation at Harvard
The “backfire effect” is mostly a myth, a broad look at the research suggests
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Articles by John Saroff

John Saroff is CEO of Chartbeat.
“There will be tension between the need to satisfy the subscriber with the information she expects while still challenging her with the opposing views that she needs to make sense of the world.”
It’s already driving almost as many visits as Twitter, and publishers have no idea why their stories get chosen (or don’t).