Most publishers are concentrating on milking more revenue out of existing customers. Hearst is focused on building a new native-to-digital audience.
In Belgium, newspaper publishers collaborate to survey reader behaviors based on topics and themes. nie.mn/14euBdD 
Articles by Ken Doctor
June 13, 2013
June 7, 2013
If the Koch brothers do take over the Los Angeles Times, the impacts will reverberate across southern California. Here’s how it might work out.
June 6, 2013
As the controversial conservatives confirm their interest in some of America’s biggest newspapers, is their interest financial or political?
May 30, 2013
Digital advertising is still growing — but not for publishers, many of which are struggling to get past zero growth. How can a news company compete with the Googles and Facebooks for advertiser dollars?
May 23, 2013
It’s an add-on to paywalls: If you’re not willing to buy a digital subscription, perhaps you’ll be willing to just answer a question or two?
May 15, 2013
It was promoted as a way for the newspaper industry to protect its content and generate a new revenue stream. What does NewsRight’s quiet death tell us about the state of the business?
May 9, 2013
In the U.S. and abroad, a new set of B2B media products are showing there’s room for growth in niches — and that there’s new power in incumbency.
May 2, 2013
Flipboard, Zite, Pulse, and their peers are giving news companies a second chance at dealing with the rise of aggregators. Will they come out of this round any better than the last?
April 25, 2013
Will some of America’s top newspapers find themselves bought by owners motivated by political ideology more than civic duty?
April 18, 2013
Could it be that investing in the newsroom isn’t just good for journalism — that it’s also good for the bottom line?
April 11, 2013
Most news stories have a pitifully brief shelf life. Through content marketing, a growing number of media companies are trying to give those stories a second (or a third, or a fourth) life.
April 3, 2013
Aaron Kushner and Co. are bucking the emerging conventional wisdom around paywalls and trying new twists on some popular ideas.
March 21, 2013
Google, Apple, Facebook, and Amazon are dominating online advertising. How can publishers find profitable niches in their shadows?
March 14, 2013
The Financial Times is ahead of the curve in harnessing data on its customers — both readers and advertisers — to optimize revenue.
March 7, 2013
Paywalls are generating real money for American newspapers in 2013. But would they have in 2007, or 2002, or 1997?
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