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Business realities are impacting all college newspapers. But what happens when they’re for-profit?
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Articles by Ken Doctor

Ken Doctor is a news industry analyst and the author of Newsonomics: Twelve New Trends That Will Shape the News You Get (St. Martin’s Press). He also runs the book’s companion website, newsonomics.com. He is an analyst for the research firm Outsell and a regular consultant and speaker. He spent 21 years with Knight Ridder in a variety of roles, including as managing editor of the St. Paul Pioneer Press and as a vice president of Knight Ridder Digital.
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“It’s not experimentation that is most needed. It’s execution, and execution based on the value of smarter, rather than dumbed-down, local journalism.”
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“Being outside looking in, to me, is quite important. I think that, for the audience and also for a lot of the people involved in this, it’s a lifelong feeling of trying to make sense of a world that you’re not necessarily inside of or a part of.”
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For all his talk of media reinvention, CEO Michael Ferro’s company is in the same position as lots of newspaper publishers: cutting costs to deal with accelerating print decline.
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As Fox’s Dr. Frankenstein exits right, the Murdochs are left to reboot their wounded cable news leader.
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“No matter how you are targeting and how effective you are at reaching audience, you need to pay attention to where your ads are running.”
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“What you don’t want is the brands to disappear in some kind of homogenized platform. It’s not just that we don’t want it — I think readers don’t want it. They feel the degree of loyalty.”
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You’ve had better things to do than follow every twist in this insane battle, so here’s a primer on how things got so troncked up.
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Platforms aren’t neutral — but it’s not just a digital problem.
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Tribune Publishing’s Michael Ferro says he wants to bring The Washington Post’s Arc CMS to its newspapers. Is that a grasp at credibility or a model for other news companies to outsource their tech stacks?
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“Think about platforms as fishing places where you can find large, engaged audiences and build a relationship with them by providing content. Then offer these users some other services off-platform.”