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Articles by Ken Doctor

Ken Doctor is a news industry analyst and the author of Newsonomics: Twelve New Trends That Will Shape the News You Get (St. Martin’s Press). He also runs the book’s companion website, He is an analyst for the research firm Outsell and a regular consultant and speaker. He spent 21 years with Knight Ridder in a variety of roles, including as managing editor of the St. Paul Pioneer Press and as a vice president of Knight Ridder Digital.
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The next generations of Murdochs and Sulzbergers step up, two newspaper chains chart the consolidation of the industry, and a Trump-driven shift in straight news reporting.
“I think that [Trump] challenged our language. He will have changed journalism, he really will have…We didn’t know how to write the paragraph that said, ‘This is just false.’ We struggle with that. I think that Trump has ended that struggle.”
The podcast world is much broader than those who first heard about it through Serial would think. But what role can news and journalism play in the evolving medium? Part 5 of a five-part series on the business of on-demand audio.
Shows are moving well beyond a simple MP3 file and an RSS feed. But will new data, targeting, discoverability, and social tools push podcasting in the direction of commercial radio? Part 4 of a five-part series on the business of on-demand audio.
Getting revenue directly from listeners is not an immediate priority for most podcast companies. But when payment does arrive, will the money go mostly to producers, networks, or platforms? Part 3 of a five-part series on the business of on-demand audio.
Podcasts have benefited from the unique intimacy of its ads. Can that strength survive the rise of programmatic and dynamic ad insertion? Part 2 of a five-part series on the business of on-demand audio.
Through its early history, podcasting seemed separated from the waves of change happening in other sectors of digital media. But today, it’s increasingly facing the same questions. Part 1 of a five-part series on the business of on-demand audio.
“It’s not experimentation that is most needed. It’s execution, and execution based on the value of smarter, rather than dumbed-down, local journalism.”
“Being outside looking in, to me, is quite important. I think that, for the audience and also for a lot of the people involved in this, it’s a lifelong feeling of trying to make sense of a world that you’re not necessarily inside of or a part of.”
For all his talk of media reinvention, CEO Michael Ferro’s company is in the same position as lots of newspaper publishers: cutting costs to deal with accelerating print decline.