Should the government be spending tax dollars printing tiny type in newspapers? The arguments in favor
Public notices, those tiny-type blurbs announcing zoning issues, licensing applications and public meetings, seem anachronistic in our database-driven world. Does anyone use them? Can anyone use them, with that crammed-in text? They’re a long-term accepted oddity that persists today. When Geoff Cowan and David Westphal came out with their report last week on government’s historic subsidies of the press, the printing of public notices as newspaper advertising was one of the awkward stars. As Cowan and Westphal put it:
Historically, these fine-print notices have been a lucrative business for newspaper publishers, and have touched off heated bidding wars for government contracts…But the era of big money in public notices will almost certainly fade away. Proposals have been introduced in 40 states to allow local and state agencies to shift publication to the Web, in some cases to the government’s own Web sites.
And when those proposals are made, newspaper companies are quick to defend their lucrative turf — vociferously. Legislatures in Missouri, Pennsylvania and Ohio, among others, have considered moving public notices to government-run websites as a cost-cutting maneuver. These efforts are often for naught after strong newspaper opposition. (Virginia’s the latest, last week.)
Since the case against public notices seems so obvious — why should a local government buy ad space in a newspaper when it can publish the same material itself, in a more searchable and useful form? — I wanted to hear the arguments on the other side. Tonda Rush, a registered lobbyist for the newspaper industry and head of the Public Notice Resource Center, outlined for me the common arguments surrounding public notices. They fall into three domains. Keep reading »



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