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Media change deniers: Why debates around news need a better evidence base — and how we can get one
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Articles by Rex Sorgatz

Rex Sorgatz is a digital strategist and consultant, and the founder of Kinda Sorta Media.
@fimoculous
“Media companies will continue adapting their franchises to podcasts, agencies will empower brands to create new shows, podcasting networks will devise new aural experiments, and even more independents will pop up from unexpected places.”
“It’s a miracle: People pay for things they love.”
To be sustainable past print’s lifespan, Sorgatz argues, the Times will have to build more meaning and more value into a membership program.
The media entrepreneur shares a vision of Lower Left Coast domination.