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The newsonomics of telling your audience what they should do
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Articles by Nikki Usher and Seth C. Lewis

Nikki Usher is an assistant professor at George Washington University’s School of Media and Public Affairs. She received her PhD in May 2011 from the University of Southern California’s Annenberg School for Communication and Journalism. Seth C. Lewis is an assistant professor in the School of Journalism & Mass Communication at the University of Minnesota – Twin Cities. His 2010 dissertation, completed at the University of Texas at Austin, examined how the Knight Foundation has sought to shape the substance and culture of innovation in journalism.
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