NGOs and the News:
Exploring a Changing
Communication Landscape

The past decade has seen dramatic changes in the information and communication environment. Parameters as to who has access to information gathering and dissemination have altered rapidly and irreversibly. Civil society actors such as NGOs and advocacy networks are becoming increasingly significant players as the traditional news media model is threatened by shrinking audiences, the availability of free content online, and the declining fortunes of mainstream media. To what extent do NGOs take on functions as information intermediaries, working in cooperation with, or even in the stead of, traditional news organizations? Are we witnessing a general trend, or do NGOs fulfill specific purposes in times of crisis or critical events that focus attention on a specific (international) topic? And what are the consequences of this for the fields of advocacy and journalism?

This essay series, organized by the Center for Global Communication Studies (CGCS) at the Annenberg School, University of Pennsylvania, in cooperation with the Nieman Journalism Lab at Harvard University, seeks to examine these critical questions from a variety of perspectives, and encourage discussion and deliberation on what these changes mean for NGOs, traditional media outlets, news consumers, and society as a whole.


Nov. 9, 2009: NGOs as newsmakers: A new series on the evolving news ecosystem

Nov. 9, 2009: Kimberly Abbott: Working together, NGOs and journalists can create stronger international reporting

Nov. 16, 2009: Simon Cottle and David Nolan: How the media’s codes and rules influence the ways NGOs work

Nov. 23, 2009: Natalie Fenton: Has the Internet changed how NGOs work with established media? Not enough

Dec. 7, 2009: Saving us from noise that kills: NGOs as news coordinators in a networked public sphere

Dec. 14, 2009: Bringing NGO news into the mainstream: The case of OneWorld.net and Yahoo News

Dec. 21, 2009: Glenda Cooper: When lines between NGO and news organization blur

Jan. 19: Ethan Zuckerman: Advocacy, agenda and attention: Unpacking unstated motives in NGO journalism

Feb. 1: Denise Searle: Blogging or flogging? Why NGOs face challenges in embracing the Internet’s potential

Special Report: NGOs and the News

NGOs as newsmakers: A new series on the evolving news ecosystem

By Monroe Price, Libby Morgan, and Kristina KlinkforthNov. 9, 2009  /  9:30 a.m.  /  6 comments

[Today we're beginning a series of essays here at the Lab dealing with an important set of players in contemporary journalism: non-governmental organizations, or NGOs. Its title: "NGOs and the News: Exploring a Changing Communication Landscape." Our friends at Penn's Center for Global Communication Studies explain below. —Josh]

The past decade has seen dramatic changes in the information and communication environment. Parameters as to who has access to information gathering and dissemination have altered rapidly and irreversibly. Civil society actors such as NGOs and advocacy networks are becoming increasingly significant players as the traditional news media model is threatened by shrinking audiences, the availability of free content online, and the declining fortunes of mainstream media. To what extent do NGOs take on functions as information intermediaries, working in cooperation with, or even in the stead of, traditional news organizations? Are we witnessing a general trend, or do NGOs fulfill specific purposes in times of crisis or critical events that focus attention on a specific (international) topic? And what are the consequences of this for the fields of advocacy and journalism? Keep reading »

Special Report: NGOs and the News

Kimberly Abbott: Working together, NGOs and journalists can create stronger international reporting

By Kimberly AbbottNov. 9, 2009  /  10:30 a.m.  /  10 comments

[This is the first essay in our series examining the evolving relationship between NGOs and journalism, produced with Penn's Center for Global Communication Studies. Kimberly Abbott of the International Crisis Group leads off by exploring the pros and cons of established news organizations relying on NGOs for help in their reporting. We're collecting the entire series here. —Josh]

In 2005, before Ted Koppel left ABC’s Nightline, a highly respected American news program with a long commitment to international stories, he opened one of his signature broadcasts with a simple disclaimer: the story the audience was about to see was produced in partnership with a non-profit, non-governmental organization (NGO), the International Crisis Group. Said Koppel:

This is not how we normally cover the news. But consider it a case of coordinating interests…Nightline has had a long-standing interest in Africa over the years. But there are hundreds of stories like this across the continent. Where do you start? Also, the expense of sending a crew, producer and correspondent can be prohibitive. But [actor Don] Cheadle and a video crew were already in Kampala [Uganda]. And Nightline producer Rick Wilkinson had worked with Cheadle in Sudan. Cheadle wanted his wife and daughters to get a sense of the kind of suffering that is so widespread in Africa. The International Crisis Group wanted publicity for what is happening in Uganda. And we, to put it bluntly, get to bring you a riveting story at a greatly reduced expense. [August 23, 2005]

The following year, Nightline and Crisis Group teamed up on another project, this time in the Eastern Democratic Republic of the Congo. Correspondent Jim Wooten and Crisis Group analyst Jason Stearns revisited the horrors of the Rwandan genocide, attempting to track down some of the perpetrators of killings. While Nightline had covered the genocide a decade earlier, like most American networks, it had not closely followed the developments in the region since, and did not have the contacts or the background to update the story with the nuance and depth it required. International Crisis Group, on the other hand, had analysts living in the region who spoke the local language, knew the terrain, and were well-connected. While Nightline maintained full editorial control over the story, Crisis Group helped shape it with analysis, depth and context, and the two shared the cost of the production. Keep reading »

Special Report: NGOs and the News

Simon Cottle and David Nolan: How the media’s codes and rules influence the ways NGOs work

By Simon Cottle and David NolanNov. 16, 2009  /  9 a.m.  /  2 comments

[Even with the newfound publishing powers the Internet provides, most NGOs still rely on the traditional media to get their messages across. And that fact has led many to tailor those messages in ways they think might maximize their coverage. But that can be a dangerous game, leading humanitarian organizations away from their primary missions. In this essay — the second in our ongoing series on NGOs and the news — communication scholars Simon Cottle and David Nolan examine how the media's internal rules can color how organizations function. —Josh]

The practices and priorities of global reporting play a key role in determining whether humanitarian emergencies are routinely covered in the news, sensationalized as spectacular media events, or simply buried along with countless imageless victims in “forgotten emergencies” and “hidden wars.” Research and anecdotal evidence suggests that, in a competitive media environment informed by the pursuit of readers, ratings and revenue, the media spotlight is drawn selectively to images of distress rather than issues of structural disadvantage, and is apt to roam quickly from one disaster or emergency to another. Such fleeting coverage, at best, generally provides sparse context or historical background and even less follow-up coverage of post-conflict or post-emergency communities or longer term processes of development. In these respects, the news media lens is peculiarly insensitive to the distant suffering of others. Keep reading »

Special Report: NGOs and the News

Natalie Fenton: Has the Internet changed how NGOs work with established media? Not enough

By Natalie FentonNov. 23, 2009  /  9 a.m.  /  3 comments

[The publishing power of the Internet has opened up new possibilities for NGOs seeking to spread their messages. But is this new access changing the kinds of messages NGOs create, or is it reinforcing old paradigms? Natalie Fenton of Goldsmiths, University of London, examines how the online landscape has changed NGO communications. This is the third part of our series on NGOs and the news. —Josh]

Publicity — both for campaigning and for fundraising — is a central aspect of all NGO work. For many NGOs, particularly the large, resource-rich organizations, responding to a media-saturated environment has meant a growth in press and PR offices increasingly staffed by trained professional journalists. These professionals apply the same norms and values to their work as any mainstream newsroom albeit with different aims and intentions. They use their contacts and cultural capital to gain access to key journalists and report increasing success in a media-expanded world.

Early exponents of the advantages of new communication technologies proclaimed that new media increase access and create a more level playing field. In reality, however, resource-poor organizations have been forced to rely on long-standing credibility established by proven news-awareness and issue relevance. They find it much harder to keep up with changes in technology and the explosion of news and information spaces, and much harder to stand out amidst the countless online voices competing for journalists’ attention. Keep reading »

Special Report: NGOs and the News

Saving us from noise that kills: NGOs as news coordinators in a networked public sphere

By Lokman TsuiDec. 7, 2009  /  11:08 a.m.  /  5 comments

[Journalists concerned about the future of the news business tend to worry about important issues receiving a decreasing amount of coverage. But what if the problem is less the amount of coverage but the assembling, filtering, and sorting of that coverage? Is there a role for a new class of news coordinators? Our friend Lokman Tsui of the University of Pennsylvania looks at the role nongovernmental organizations are playing in directing people's attention — the scarcest good in the new media economy. This is the fourth part of our series on NGOs and the news. —Josh]

The question of how news is produced is in essence a question that asks how we come to know the world. It is a crucial question to ask if we want to understand how and why people, events, countries, and whole continents are in the focus or left out of the news.

News organizations have traditionally been the primary producer and distributor of news. However, as traditional news organizations lose the resources or the capacity to do this, particularly for international news, we start to see that NGOs are asked, or act deliberately, to take on even more responsibility in ensuring that the public does not tune out the rest of the world. Apart from the question of resources, Manuel Castells argues that in a globalized environment, NGOs are becoming indispensable in filling the gaps that appear when problems are increasingly transnational in nature and grow beyond the sovereign realm of nation-states.

It is important to understand how this process unfolds: It is not an exaggeration to say that the attention that NGOs can bring to a crisis situation can be a matter of life and death, as attention of the world is often strongly correlated with humanitarian aid and assistance. While it may not always be their primary mission, for many NGOs, allocating resources for strategic communication and becoming more integrated with the news landscape has therefore become an indispensable part of their work. Their role is to make sure that those without voice do not go silent, because as Medecins Sans Frontieres has said: “We are not sure that words can always save lives, but we know that silence can certainly kill.” Keep reading »

Special Report: NGOs and the News

Bringing NGO news into the mainstream: The case of OneWorld.net and Yahoo News

By Larry Kirkman and Laurie MoyDec. 14, 2009  /  10 a.m.  /  2 comments

[It's one thing for NGOs to get into the news-producing business; it's another for their news to get noticed. Here Larry Kirkman and Laurie Moy explore the case of one NGO, OneWorld.net, and how its partnership with megalith Yahoo! News has put its work before an entirely new audience. This is the fifth part of our series on NGOs and the news. —Josh]

One month after September 11, 2001, OneWorld.net, a global network of civil society-based public media centers, launched a daily service on Yahoo! News in its World News section. Yahoo News was then, and continues to be, the top rated online news source according to Alexa.com and comScore, and it reaches more than 43 million unique visitors per month. How did an NGO-based news organization become a contributor to the most visited news portal online? The answer lies in the perfect storm of innovative editorial policies, a challenging news media environment, evolving media advocacy, and private foundation support.

Yahoo! and OneWorld editors both believed that U.S. audiences were motivated by the national crisis to understand more of the world beyond their borders. In an email communication, the current Yahoo! News Editor, Sarah Wright, recalled her organization’s motivation: Keep reading »

Special Report: NGOs and the News

Glenda Cooper: When lines between NGO and news organization blur

By Glenda CooperDec. 21, 2009  /  12:30 p.m.  /  5 comments

[Not too long ago, it was clear who was a producer of news — and who were the sources who fed them. Not so in a world where the production of media has been democratized, and the rules that governed that production are up in the air. In this essay, journalist Glenda Cooper examines several cases where those lines have been blurred. This is the sixth part of our series on NGOs and the news. —Josh]

“Dear Sir. My name is Mohammed Sokor…from Dagahaley refugee camp in Dadaab. There is an alarming issue here. People are given too few kilograms of food. You must help.” Was this a note — as The Economist asked — delivered to a handily passing rock star-turned-philanthropist? An emotional plea caught on a BBC camera?

No, Mr. Sokor from Kenya is a much more modern communicator than that. In 2007, he texted this appeal to the mobile phones of two United Nations officials in London and Nairobi. He had found the numbers by surfing the Internet in a café at the north Kenyan camp.

The humanitarian world is changing. New information and communication technology is altering how we report, where we report from, and most of all, who is doing the reporting. These developments coincide with mainstream media coming under increasing financial pressure and withdrawing from foreign bureaux. This is a trend that extends beyond the United States. In early 2009, the think tank POLIS together with Oxfam published a report warning that international coverage is likely to decrease under the new public service broadcasting regime being worked out in the U.K. And in 2008, the U.K. tabloid the Daily Mirror said as part of the latest round of job cuts they were abolishing the post of foreign editor altogether. Meanwhile, citizen journalists and NGOs have been rushing to fill the gap. The mainstream media, getting free filmed reports and words, often sees this as a win-win situation. This raises three key issues: Keep reading »

Special Report: NGOs and the News

Ethan Zuckerman: Advocacy, agenda and attention: Unpacking unstated motives in NGO journalism

By Ethan ZuckermanJan. 19  /  2:15 p.m.  /  8 comments

[If more of our news is going to produced by non-traditional sources — like NGOs who have an interest in promoting their own agenda — how can news consumers sort through their sources and figure out who to believe? Our friend Ethan Zuckerman of Harvard's Berkman Center asks those questions in this essay, which examines a case where a news provider with an agenda reported on an event that may not have happened. This is the seventh part of our series on NGOs and the news. —Josh]

Robbie Honerkamp is one of a few dozen Wikipedians dedicated to improving the vast online encyclopedia’s articles on African topics. He’s well qualified to carry out this work — Honerkamp stepped away from a successful career as a system administrator for Mindspring and Earthlink to help internet service providers (ISPs) in Nigeria grow and expand. His time living in Nigeria gives him an understanding of local politics and culture that gives him an advantage in writing and editing articles focused on West Africa.

When reviewing a list of recently posted articles that focused on Nigeria, Honerkamp was struck by an article titled 2005 killings of Christians in Nigeria. Honerkamp was familiar with conflicts between Muslim and Christian communities in northern Nigeria, but the article appeared to violate Wikipedia’s central principle of NPOV — neutral point of view — by focusing primarily on the killing of Christians. So he began researching the events in Demsa Village, Adamawa State, Nigeria, looking for a fuller account of events. (This author became aware of Honerkamp’s research when he contacted me for any information I might have on these incidents.) Keep reading »

Special Report: NGOs and the News

Denise Searle: Blogging or flogging? Why NGOs face challenges in embracing the Internet’s potential

By Denise SearleFeb. 1  /  11 a.m.  /  3 comments

[The Internet opens up new means of communications for major NGOs. But does it also make their position vulnerable to a new breed of web-native upstarts, who understand the power of technology more fully? Denise Searle, who has worked with some of the world's best known NGOs, explores that in this, the final part of our series on NGOs and the news. —Josh]

At the offices of the Daily and Sunday Telegraph in London during December 2008, the customary Christmas and New Year parties were supplemented by a round of often tearful farewell drinks as staff at the respected broadsheet newspapers reeled from the third round of redundancies in two years. The Telegraph Media Group’s desire to invest in its online activities was a key reason for the cuts in print journalist jobs, with the global economic downturn adding to the pressures. Keep reading »