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Articles tagged advertising (295)

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The forces behind BuzzFeed’s and Longform’s podcasts are going into business for themselves, with an impressive initial list of clients — including The New York Times.
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The digital startups were supposed to figure out how to replace the legacy news outlets. Now they’re facing their own headwinds.
guardian labs bosch
The series isn’t overtly promotional, but its tone is very different from that of recent true crime coverage like Serial and Making a Murderer.
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Well-intentioned antitrust actions by the Department of Justice are likely to deliver two newspapers to a company with a record of milking papers for profit through deep cutbacks.
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As single-minded, profit-driven management drives down the local news business, where is its moral center — the one that long rested, if sometimes uncomfortably, alongside the demands of running a successful business?
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After a few expensive misfires, the Times is building new products on a smaller, more targeted scale.
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By creating locally focused series of short online videos and partnering with local outlets in early primary and caucus states, the company aims to capture some of the digital political ad dollars that could otherwise go elsewhere.
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