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Readers have finally understood that their payments for the news will actually make a difference in what they and their community know. That model needs to be extended down to states and cities.
“Publishers hate these companies but make too much money from them to stop working with them.”
“Being outside looking in, to me, is quite important. I think that, for the audience and also for a lot of the people involved in this, it’s a lifelong feeling of trying to make sense of a world that you’re not necessarily inside of or a part of.”
Plus: Using TV’s playbook to pitch podcasts to advertisers, moving from magazines into audio, and a Slack experiment aims to make Gimlet’s core listeners feel engaged.
“No matter how you are targeting and how effective you are at reaching audience, you need to pay attention to where your ads are running.”
With a new paid subscription option and its sights set on non English-speaking countries, the Swedish podcasting startup is looking for listeners (and shows) beyond the iTunes set.