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Articles tagged advertising (221)

kiev-maidan-cc
Ken Doctor    April 17, 2014
Questions about “the business model” sound a little different in Ukraine these days. One English-language newspaper is trying to build a sustainable future in an uncertain land.
los-angeles-register
Ken Doctor    April 16, 2014
The first edition of the Orange County Register’s expansion into the Times’ turf is hot off the presses. Is this about selling papers or positioning for a further shakeout of the newspaper market?
elephant-in-the-room
Raju Narisetti    April 7, 2014
The senior vice president of strategy at News Corp has some ideas about how to determine how outlets are really managing the disruption of their businesses — and newsrooms.
project-thunderdome-cc
Ken Doctor    April 2, 2014
Project Thunderdome is dead and DFM will soon put its newspapers on the auction block. Are the new rounds of investors who bought into newspapers over the past half-decade getting antsy?
nyt now
Ken Doctor    March 27, 2014
The product is compelling and a big step forward for The New York Times in a number of ways. But can a $2-a-week iPhone app compete with the free and open web?
cars-com-screenshot
Ken Doctor    March 20, 2014
Newspaper companies made a smart move in the 1990s investing in online auto classifieds. Is selling it off a short-term gain for long-term pain?
norway-flag-cc
Ken Doctor    March 13, 2014
Want a model for news innovation? Look to Scandinavia, where Schibsted is having more success building digital businesses than just about any of its peers. Next on its list: building a web-native TV experience.
newsweek-newsstand-cc
Ken Doctor    March 4, 2014
The newsweekly thinks it can be reborn in print as a premium product. But at $150 a year, can it provide enough value to bring back readers — no matter how nice the paper stock is?
los-angeles-times-building
Ken Doctor    February 27, 2014
Media companies are racing to spin off their declining print businesses. Unfortunately, the way they’re doing so could drag them down further.
times-of-london-spotify
Ken Doctor    February 20, 2014
The Internet is supposed to be all about unbundling. But in the new digital economy, is there room for new, smarter rebundling?
guardian-open-ken-doctor
Ken Doctor    February 6, 2014
The Guardian has been a journalism leader. Can it build a business strategy that can match its growing global reach?
des-moines-register-new-building-tour-cc
Nikki Usher    February 3, 2014
The Gannett paper is finding that its new, more modern space can be useful as a marketing tool for the paper itself.
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Ken Doctor    January 29, 2014
Even though much of the digital advertising market is dire for news operations, a confluence of factors are making it easier than ever to build something new online.