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Purple, the news startup built around SMS, is leaving it behind for Facebook Messenger
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Articles tagged advertising (302)

hotpod-green
Plus: Using TV’s playbook to pitch podcasts to advertisers, moving from magazines into audio, and a Slack experiment aims to make Gimlet’s core listeners feel engaged.
premium-cc
“No matter how you are targeting and how effective you are at reaching audience, you need to pay attention to where your ads are running.”
acast
With a new paid subscription option and its sights set on non English-speaking countries, the Swedish podcasting startup is looking for listeners (and shows) beyond the iTunes set.
pineapple
The forces behind BuzzFeed’s and Longform’s podcasts are going into business for themselves, with an impressive initial list of clients — including The New York Times.