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Articles tagged advertising (287)

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After a few expensive misfires, the Times is building new products on a smaller, more targeted scale.
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By creating locally focused series of short online videos and partnering with local outlets in early primary and caucus states, the company aims to capture some of the digital political ad dollars that could otherwise go elsewhere.
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“Free content isn’t free; it’s subsidized by advertisers, who want to get their messages in front of users. But increasingly, users say, they’re the ones paying for the ads: with their privacy, their patience, and their mobile bandwidth.”
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From newspapers for sale to a new wave of paid content; from ad blockers to Watson; from article particles to cutting back on print.
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Executives from The New York Times, Slate, The Atlantic, Wired, Mashable, The Seattle Times, Vox Media, and Newsweek say native advertising continues to be a success. But many are still trying to find the right approach to mobile ads.
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The Times wants to double its digital revenue by 2020. To accomplish that will require better serving of its best customers — and better conversion of occasional readers into Times addicts.
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We know what continued ownership by Tribune Publishing looks like for the Los Angeles Times: cuts, cuts, and more cuts. A private, local owner would offer a better chance for sustainable success.
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The quest for one of the world’s top news brands ended with an unexpected winner today. Here’s why.
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It depends on whether you think the brighter future for news lies in readers or advertisers paying the bills. But then again, an FT sale may involve as much ego as accounting.
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