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Articles tagged Baratunde Thurston (1)

Baratunde Thurston, Director of Digital, The Onion
A mix of experimentation and structure has helped The Onion build real civic engagement. Andrew Phelps
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The new wave of news startups is aiming at a younger audience. But do legacy media companies have a chance at earning their attention?
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The two apps were part of the paper’s plan to increase digital subscribers through smaller, targeted offerings. Now, with staff cutbacks on the way, one app is being shuttered and the other is being adjusted.
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The company’s newsletter, Vox Sentences, enters an increasingly crowded inbox. Can concise writing and smart aggregation on the day’s news help expand their audience?
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