In the spirit of Tronc, Elon Musk has decided to throw away more than a decade of brand equity by changing the name of Twitter to…the letter X. Imagine if more media executives followed his lead.
Fry, Jason. "A question for publishers: Where does brand fragmentation end?." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 30 Jun. 2010. Web. 25 Apr. 2024.
APA
Fry, J. (2010, Jun. 30). A question for publishers: Where does brand fragmentation end?. Nieman Journalism Lab. Retrieved April 25, 2024, from https://www.niemanlab.org/2010/06/a-question-for-publishers-where-does-brand-fragmentation-end/
Chicago
Fry, Jason. "A question for publishers: Where does brand fragmentation end?." Nieman Journalism Lab. Last modified June 30, 2010. Accessed April 25, 2024. https://www.niemanlab.org/2010/06/a-question-for-publishers-where-does-brand-fragmentation-end/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2010/06/a-question-for-publishers-where-does-brand-fragmentation-end/
| title = A question for publishers: Where does brand fragmentation end?
| last = Fry
| first = Jason
| work = [[Nieman Journalism Lab]]
| date = 30 June 2010
| accessdate = 25 April 2024
| ref = {{harvid|Fry|2010}}
}}
