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Bad news from Mashable, BuzzFeed, and Vice shows times are rough for ad-supported digital media
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Articles tagged business model (409)

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First Sinclair and now the Kochs are back. In an age of media free-for-all and massive deregulation, will fact-based journalism become an endangered species?
Led by the cofounder of Square, Invisibly promises “four-figure CPMs” and a way to make big money off readers who won’t subscribe. It says it has most of the U.S. digital news industry on board. But is it just “an ad network dressed up as a savior for news sites”?
“To be a Times reporter is to be in some ways a raconteur, right? A lot of the journalists here are great, great storytellers at a bar…I think The Daily taps into that great oral tradition of journalists, enthusiastically talking about a story in a way they’re excited about, and it gets people excited about it.”
Will more than 2 percent of digital readers ever pay for news? “There is a whole universe living between ads and subscriptions.”
His new startup Scroll aims to target readers who are engaged but not willing to sign up for a dozen digital subscriptions across their favorite sites. “Publishers have to make more money from this than they would have from advertising. Which, thankfully, is increasingly easy to do.”
A step back to look at the news lessons of this summer.
Consider this a roadside guide to accidents of history as evidenced by the collisions between newspapers and Google and Facebook.
Because it’s privately held, Hearst isn’t as big a part of industry conversations around the future of newspapers as its publicly traded peers. But it’s charting a path forward and ready to open its checkbook to expand.
“There’s a lot of context around last summer and Ferguson. This was so much more violent and widespread. I thought it would be interesting to let that unfold to readers, to get a sense of that intensity with how the story is published.”
With its business model squarely built around reader revenue, getting users logged in is a critical step toward payment. So the Times is making a “shift from platform to reader.”