Every syndication dollar earned is another dollar that doesn’t have to be wrung out of highly competitive advertising markets. Importantly, the syndication dollars derive from what journalism organizations do best: create high-quality content. The big notion: create better-than-good-enough content, the kind of stuff that is beginning to flood the web. It’s another way to affirm worth: the more companies that want to use your content, the clearer the value proposition in the digital world….Some have said that in the digital world, news companies need to think of themselves both as creators and aggregators, doing what they do best and linking to the rest. Let’s amend that: creators, aggregators and syndicators, doing what they do best, licensing with zest and linking to the rest.

This summer the Associated Press made a surprise announcement at the Investigative Reporters and Editors conference in Baltimore. As part of a six-month pilot project, the wire service was going to begin distributing content from four top nonprofit news outlets: ProPublica, Center for Public Integrity, Center for Investigative Reporting, and the Investigative Reporting Workshop. It [...]

“Ten years ago,” says Mark Katches, editorial director of California Watch, “there were 85 reporters covering the California state house; today there are fewer than 25.”
Katches sees California Watch, which officially launched yesterday after a soft launch period and months of preparation, as stepping into a “big void in doing investigative work in California.” Katches [...]

ProPublica invites publishers to “Steal Our Stories.” John Thornton, founder of The Texas Tribune, asked newspapers to pay for stories, but concluded the effort was hopeless. But another new nonprofit news organization, California Watch, the Sacramento-based reporting initiative to be launched next month by the Center for Investigative Reporting, is barreling full speed into the [...]