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In Winnipeg, micropayments aren’t generating big money, but they’re serving as a top-of-the-funnel strategy
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Articles tagged Canadian newspapers (3)

Three years in, the Winnipeg Free Press’ attempt to get readers to pay by the article is still producing less than $100,000 a year — but it also produces data that allows for more targeted upsell efforts.
“This problem is creeping up the ladder, from the small town that has 10,000 people to the decent-sized community that has 50,000 people to, now, a place that has over 100,000.”
Readers weren’t going for one of the platforms in a multi-platform strategy.