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America’s Test Kitchen, “the Consumer Reports of cooking,” wants to grow to new platforms
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Articles tagged Chicago Tribune (48)

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The San Francisco Chronicle has embarked on a new membership program aimed at increasing reader loyalty, and the renewal rate.
“Women are not ascending to the top jobs in any media sector at anywhere near the rate they’re entering the journalism school pipeline.” Ann Marie Lipinski
Newspaper companies made a smart move in the 1990s investing in online auto classifieds. Is selling it off a short-term gain for long-term pain?
Media companies are racing to spin off their declining print businesses. Unfortunately, the way they’re doing so could drag them down further.
The Internet is supposed to be all about unbundling. But in the new digital economy, is there room for new, smarter rebundling?
A newly laid brick wall
The largest paywall provider in the United States is up for sale. What does the future hold as paywalls grow beyond being all-the-content firehoses?
Sure, you can make more money by selling your products to more people. But you can also make more money by selling more products. Smart news companies are doing just that.
The lesson now dawning on publishers worldwide is that their reliance on advertising as the major support of their news businesses is all but over.
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How one blog helped spark The New York Times’ digital evolution
“I certainly had editors tell me that I shouldn’t be wasting my time on Bird Week. But that was the best part of City Room…We were like unsupervised children.”
572News outlets left and right (and up, down, and center) are embracing virtual reality technology
Among those experimenting is The Wall Street Journal, which plans to open source its 360-degree mobile video and VR technology and hopes to turn VR into more of a mainstay of its storytelling.
502Podcasting in 2015 feels a lot like blogging circa 2004: exciting, evolving, and trouble for incumbents
The same trends we saw a decade ago — professionalization on one hand, platformization on the other — sure seem to be playing out again.
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