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Articles tagged Chicago Tribune (48)

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The San Francisco Chronicle has embarked on a new membership program aimed at increasing reader loyalty, and the renewal rate.
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“Women are not ascending to the top jobs in any media sector at anywhere near the rate they’re entering the journalism school pipeline.” Ann Marie Lipinski
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Newspaper companies made a smart move in the 1990s investing in online auto classifieds. Is selling it off a short-term gain for long-term pain?
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Media companies are racing to spin off their declining print businesses. Unfortunately, the way they’re doing so could drag them down further.
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The Internet is supposed to be all about unbundling. But in the new digital economy, is there room for new, smarter rebundling?
A newly laid brick wall
The largest paywall provider in the United States is up for sale. What does the future hold as paywalls grow beyond being all-the-content firehoses?
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Sure, you can make more money by selling your products to more people. But you can also make more money by selling more products. Smart news companies are doing just that.
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The lesson now dawning on publishers worldwide is that their reliance on advertising as the major support of their news businesses is all but over.
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Millennials say keeping up with the news is important to them — but good luck getting them to pay for it
The new report from the Media Insight Project looks at millennials’ habits and attitudes toward news consumption: “I really wouldn’t pay for any type of news because as a citizen it’s my right to know the news.”
926The next stage in the battle for our attention: Our wrists
News companies have moved from print dollars to digital dimes to mobile pennies. Now, with the highly anticipated launch of the Apple Watch, the screens are getting even smaller. How are smart publishers thinking about the right way to serve users and maintain their attention on smartwatches?
729A wave of distributed content is coming — will publishers sink or swim?
Instead of just publishing to their own websites, news organizations are being asked to publish directly to platforms they don’t control. Is the hunt for readers enough to justify losing some independence?
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