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Articles tagged Chicago Tribune (48)

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The San Francisco Chronicle has embarked on a new membership program aimed at increasing reader loyalty, and the renewal rate.
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“Women are not ascending to the top jobs in any media sector at anywhere near the rate they’re entering the journalism school pipeline.” Ann Marie Lipinski
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Newspaper companies made a smart move in the 1990s investing in online auto classifieds. Is selling it off a short-term gain for long-term pain?
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Media companies are racing to spin off their declining print businesses. Unfortunately, the way they’re doing so could drag them down further.
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The Internet is supposed to be all about unbundling. But in the new digital economy, is there room for new, smarter rebundling?
A newly laid brick wall
The largest paywall provider in the United States is up for sale. What does the future hold as paywalls grow beyond being all-the-content firehoses?
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Sure, you can make more money by selling your products to more people. But you can also make more money by selling more products. Smart news companies are doing just that.
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The lesson now dawning on publishers worldwide is that their reliance on advertising as the major support of their news businesses is all but over.
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Here’s some remarkable new data on the power of chat apps like WhatsApp for sharing news stories
At least in certain contexts, WhatsApp is a truly major traffic driver — bigger even than Facebook. Should there be a WhatsApp button on your news site?
429What’s the right news experience on a phone? Stacy-Marie Ishmael and BuzzFeed are trying to figure it out
“Nobody has to read you. You have to earn that. You have to respect people’s attention.”
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