The news business needs to pay attention to Hulu and Netflix: Name-brand content is worth investing in — even if it means cutting back elsewhere.

Demand Media, Inc., founded in 2006, is an online media company that quickly grew to prominence by algorithmically assigning and publishing stories based on user-demand signals, such as search and social media trends. It typically pays authors a low sum of money for these posts, often about $15 per contribution, and assigns posts only when it…



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The Nieman Journalism Lab is a collaborative attempt to figure out how quality journalism can survive and thrive in the Internet age.
It’s a project of the Nieman Foundation for Journalism at Harvard University.