One finding: “Need-to-know material converts (related to how to live your life, understand the world), while nice-to-know (guides, arts, reviews) converts badly but is key for retention.”
“I’m afraid that more and more people in news organizations use 360 for stories that are not interesting. Bad content will keep people away from watching it.”
The company started as a side project, but with €1 million in outside investment, Opinary is now in 10 German newsrooms and looking toward the United States.
A new report finds wide gaps in how different news outlets are using analytics to drive their editorial strategy: “Analytics can be about more than having a big screen with numbers that go up and down.”
Two years ago, Die Welt restructured its newsroom, aiming to transform into a premium subscriber-based digital brand. Now it’s trying to integrate a TV station under a similar model.
“We didn’t want to alienate core loyal readers with sudden content for younger audiences. So we started a whole other product to cater to young people where we can try new things, ‘move fast, and break stuff.'”
Wang, Shan. "Young money: How German legacy publishers are chasing millennial audiences." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 21 Oct. 2015. Web. 3 May. 2024.
APA
Wang, S. (2015, Oct. 21). Young money: How German legacy publishers are chasing millennial audiences. Nieman Journalism Lab. Retrieved May 3, 2024, from https://www.niemanlab.org/2015/10/young-money-how-german-legacy-publishers-are-chasing-millennial-audiences/
Chicago
Wang, Shan. "Young money: How German legacy publishers are chasing millennial audiences." Nieman Journalism Lab. Last modified October 21, 2015. Accessed May 3, 2024. https://www.niemanlab.org/2015/10/young-money-how-german-legacy-publishers-are-chasing-millennial-audiences/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2015/10/young-money-how-german-legacy-publishers-are-chasing-millennial-audiences/
| title = Young money: How German legacy publishers are chasing millennial audiences
| last = Wang
| first = Shan
| work = [[Nieman Journalism Lab]]
| date = 21 October 2015
| accessdate = 3 May 2024
| ref = {{harvid|Wang|2015}}
}}
