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In Winnipeg, micropayments aren’t generating big money, but they’re serving as a top-of-the-funnel strategy
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Articles tagged Financial Times (77)

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Only 20 percent of the FT’s subscribers were women. Now the paper is doing a lot of things to change that.
Unlike other Medium partners, they’re not paid per clap: “Medium has derisked it for us by providing financial value while creating opportunities for us to establish direct relationships with readers.”
“We’re also exploring how Google’s machine learning capabilities can help publishers recognize potential subscribers and present the right offer to the right audience at the right time.”
“We saw that we had a much higher app adoption rate on Android, where we had a native app, than on iOS.”
A Apple não irá, entretanto, sofrer um corte na receita das assinaturas.
“We want to draw people’s attention to the fact that we cover the entire totality of a deal with the same aggression that we would try to get a scoop.”
The offer: $4.99 a month for a limited selection of stories from The New York Times, The Economist, and more. They’re the latest trying to unlock the space between $0 and a full subscription.
这个月Discors刚推出的App中,它不再突出个人稿源,而是让用户直接获取《纽约时报》、《金融时报》、《华盛顿邮报》和《经济学人》等刊物的分析和评论性文章。Discors App的会员价格是每月4.99美元,相当于60美元/年。