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Articles tagged Financial Times (78)

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“She wrote a fabulous piece that did incredibly well and I think there’s no way on earth that (a) she would have submitted or (b) it would have run, before we started this stuff. It got more than double the usual number of pageviews for an opinion piece.”
Only 20 percent of the FT’s subscribers were women. Now the paper is doing a lot of things to change that.
Unlike other Medium partners, they’re not paid per clap: “Medium has derisked it for us by providing financial value while creating opportunities for us to establish direct relationships with readers.”
“We’re also exploring how Google’s machine learning capabilities can help publishers recognize potential subscribers and present the right offer to the right audience at the right time.”
“We saw that we had a much higher app adoption rate on Android, where we had a native app, than on iOS.”
A Apple não irá, entretanto, sofrer um corte na receita das assinaturas.
“We want to draw people’s attention to the fact that we cover the entire totality of a deal with the same aggression that we would try to get a scoop.”
The offer: $4.99 a month for a limited selection of stories from The New York Times, The Economist, and more. They’re the latest trying to unlock the space between $0 and a full subscription.