So, if you are a news publisher, new or old, how do you engage this new world? I’ve checked around and there are precious few metrics to yet point to; it’s all so new. Consider, though, that “social media optimization,” a term that has buzzed quietly about Silicon Valley for a couple of years, will soon get real, becoming as much a fixture of our digital strategy as search engine optimization has become.

Within that social media optimization, we’ll see focused attempts to understand the value of social links, and, of course, the nuances among social links.

Because it’s my job, I’ve followed pretty much everything Steve Brill has said in public about Journalism Online, the pay-for-news firm he launched in April with Gordon Crovitz and Leo Hindrey. From the start, they’ve been offering infrastructure and consulting for news organizations that want to charge for access to their websites. But as you’d [...]

Tom Curley, president and chief executive of The Associated Press, was in China last week for a government-sponsored media summit, where he compared digital content to NCAA basketball and explained the AP’s plans to build revenue online. But Curley was far more revealing when he spoke without a prepared text on October 6 at the [...]

— FT.com rebrands and reemphasizes the Financial Times name over the abbreviation/URL. A good sign recognizing the continuing power of the old print brand.
— I like Tim Windsor’s plan to revive a struggling daily: a mix of formats, including a free daily tab, a magazine-y weekly, and a family of niche web sites. Might work; [...]