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Articles tagged Grzegorz Piechota (6)

The majority of subscribers will be light readers — and, INMA argues, publishers should be segmenting and studying this audience.
“I am not saying we shouldn’t do vegetables. But for the financial health of our organizations, the rewards are candy. If we’re not taking the vegetables and dipping them in caramel, we’re making some hard choices.”
“Think about platforms as fishing places where you can find large, engaged audiences and build a relationship with them by providing content. Then offer these users some other services off-platform.”
If you want to charge readers for journalism, you have to prove its value — and that means getting beyond he-said-she-said and the view from nowhere. Ken Doctor