All entries tagged: HBO

Why the New York Times is crowing about Apple’s marketing embrace

I don’t own an iPhone, but I play with one on TV. Apple’s widely praised ads, with their relentless focus on the phone itself, have demonstrated the magic of its mobile device even to those of us who cling to our BlackBerries. Lately, I’ve been made aware that the iPhone can shoot and edit video [...]

Gawker VP says sponsored posts will bring in majority of revenue one day

Expect Gawker Media’s latest advertising innovation to draw criticism, if not blood, when it sees daylight today. The blogging empire is temporarily welcoming a new site into its fold that’s written and paid for by HBO to promote the network’s noir vampire drama, True Blood. And the word “advertisement” won’t appear anywhere in the project’s [...]

David Simon: Newspapers could emulate HBO and charge for content

David Simon is the curmudgeon and arch skeptic you’d hope to find in newsrooms everywhere. He took a buyout from The Baltimore Sun in 1995, having grown fed up with his newspaper’s management long before that was the industry standard.
Simon went on to a career in book writing and television, including NBC’s Homicide: Life on [...]