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Articles tagged Keith Hernandez (3)

“One of the things you’ve seen across the marketplace for the last five years is a lot of companies are chasing the same kind of traffic from the same social distribution mechanisms…It’s not a recipe for producing a distinctive media brand.”
Plus: a new model for audio native advertising (sponsor-produced episodes in an otherwise editorial show), ESPN goes cross-platform, and The New York Times enters the competitive politics podcast space.
Plus: Evidence of podcasts going mainstream, how advertisers see the iTunes charts, and a truly remarkable episode of Radiolab.