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The Worcester Sun wants to bootstrap paywalled hyperlocal digital into a Sunday print product
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“We publish the magazine ten times a year, so we need to take advantage of this extraordinary piece of real estate to drive a really big idea out there into the public consciousness,” said The Atlantic’s editor-in-chief and co-president James Bennet.
It wants to be a “real-time magazine” on the web, connected to its print heritage. But stripping out the visual noise won’t please everyone.
Krule-TNY-Office (1 of 13)
Since relaunching and revamping its paywall last year, both its web audience and its paying subscriber base have grown.
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Untethered from the growing parts of Time Warner, some of the most famous magazines in America will have to fight for themselves. Can a magazine strategy transfer well to digital?
By convincing readers to act as distributors, Works That Work’s print edition is helping the magazine gain global readers and engage others closer to home.
Hearst magazines
Most publishers are concentrating on milking more revenue out of existing customers. Hearst is focused on building a new native-to-digital audience.
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