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Articles tagged Matt Lieber (17)

Plus: Everybody’s suddenly making podcasts for kids, a show reveals itself as part-fiction in its grand finale, and mixing podcasts and dating apps.
Plus: Gimlet makes a curious acquisition, a new run at fixing podcast discovery, and an under-the-hood technical shift.
Plus: A new season of shows from Gimlet, award-winning audio fiction, and NPR’s Embedded returns.
Plus: The outlook for podcasts following the election; Radio Ambulante signs a deal with NPR; a Serial spinoff.
“The audience numbers for the past few months, which had been growing gangbusters before, have plateaued and even kind of fallen for pretty much almost all of our shows.”
Shows are moving well beyond a simple MP3 file and an RSS feed. But will new data, targeting, discoverability, and social tools push podcasting in the direction of commercial radio? Part 4 of a five-part series on the business of on-demand audio.
Getting revenue directly from listeners is not an immediate priority for most podcast companies. But when payment does arrive, will the money go mostly to producers, networks, or platforms? Part 3 of a five-part series on the business of on-demand audio.
Podcasts have benefited from the unique intimacy of its ads. Can that strength survive the rise of programmatic and dynamic ad insertion? Part 2 of a five-part series on the business of on-demand audio.
Plus: The Washington Post start an audio game show, Vox Media is staffing up for podcast growth, and why celebrities are so compelling to advertisers as show hosts (even if their shows are only so-so).
Plus: Strong early numbers for Modern Love, NPR emphasizes being live, and why there aren’t more podcasts for kids.