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Articles tagged New York Times (763)

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The podcast world is much broader than those who first heard about it through Serial would think. But what role can news and journalism play in the evolving medium? Part 5 of a five-part series on the business of on-demand audio.
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Podcasts have benefited from the unique intimacy of its ads. Can that strength survive the rise of programmatic and dynamic ad insertion? Part 2 of a five-part series on the business of on-demand audio.
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Through its early history, podcasting seemed separated from the waves of change happening in other sectors of digital media. But today, it’s increasingly facing the same questions. Part 1 of a five-part series on the business of on-demand audio.
Be a Maker
“Hundreds” of staffers worked on about 85 different projects — including a new Apple TV interface, a restaurant review visualization, and internal tools — at the Times’ annual weeklong event this summer.
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Having faced some difficulties with an earlier era’s attempts in large non-English markets, the Times is turning its focus next to more familiar territory.
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Plus: Vox Media’s making moves in audio, more podcast/broadcast partnerships, and the importance of sound design.
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Despite their similar functions, media outlets are using different strategies when it comes to Instagram Stories versus Snapchat.
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“It’s not experimentation that is most needed. It’s execution, and execution based on the value of smarter, rather than dumbed-down, local journalism.”
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Plus: a new model for audio native advertising (sponsor-produced episodes in an otherwise editorial show), ESPN goes cross-platform, and The New York Times enters the competitive politics podcast space.