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Articles tagged New York Times (767)

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A shift in name (and in geotargeting on digital) is the latest step in the Times’ efforts to build a stronger paying audience outside the United States.
“I think that [Trump] challenged our language. He will have changed journalism, he really will have…We didn’t know how to write the paragraph that said, ‘This is just false.’ We struggle with that. I think that Trump has ended that struggle.”
With increasingly product-driven thinking, the Times’ Well is breaking out of the news cycle — through VR, evergreen newsletters, and how-to guides — in an attempt to connect more deeply with readers.
The podcast world is much broader than those who first heard about it through Serial would think. But what role can news and journalism play in the evolving medium? Part 5 of a five-part series on the business of on-demand audio.
Podcasts have benefited from the unique intimacy of its ads. Can that strength survive the rise of programmatic and dynamic ad insertion? Part 2 of a five-part series on the business of on-demand audio.
Through its early history, podcasting seemed separated from the waves of change happening in other sectors of digital media. But today, it’s increasingly facing the same questions. Part 1 of a five-part series on the business of on-demand audio.
Be a Maker
“Hundreds” of staffers worked on about 85 different projects — including a new Apple TV interface, a restaurant review visualization, and internal tools — at the Times’ annual weeklong event this summer.
Having faced some difficulties with an earlier era’s attempts in large non-English markets, the Times is turning its focus next to more familiar territory.
Plus: Vox Media’s making moves in audio, more podcast/broadcast partnerships, and the importance of sound design.