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Articles tagged New York Times (759)

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Having faced some difficulties with an earlier era’s attempts in large non-English markets, the Times is turning its focus next to more familiar territory.
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Plus: Vox Media’s making moves in audio, more podcast/broadcast partnerships, and the importance of sound design.
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Despite their similar functions, media outlets are using different strategies when it comes to Instagram Stories versus Snapchat.
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“It’s not experimentation that is most needed. It’s execution, and execution based on the value of smarter, rather than dumbed-down, local journalism.”
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Plus: a new model for audio native advertising (sponsor-produced episodes in an otherwise editorial show), ESPN goes cross-platform, and The New York Times enters the competitive politics podcast space.
Twenty-two time Olympic medalist swimmer Michael Phelps carries the Stars & Stripes to lead Team USA into Maracana Stadium during the Opening Ceremony of the 2016 Olympic Games in Rio de Janeiro, Brazil, on Aug. 5. U.S. Army photo by Tim Hipps, IMCOM Public Affairs
We’ll be updating this list throughout the Olympics, so send us your favorites.
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It’s part of the Times’ ongoing efforts to reach international readers — and an interesting experiment on how our political system looks from the outside.
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“What we’re trying to do is figure out if there a space between broadcast and a total human-powered one-on-one interaction — which obviously doesn’t scale easily — to see if we can have the best of both worlds.”
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For all his talk of media reinvention, CEO Michael Ferro’s company is in the same position as lots of newspaper publishers: cutting costs to deal with accelerating print decline.