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With new beats and sprints, The Sacramento Bee aims to hit 60,000 digital subs
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“Say you read a lot about cooking, and someone similar to you has also read a lot about cooking, but also read a Saturday profile from International about a chef in Italy. We may surface that story in your queue in your newsletter.”
“My team believes that by investing in the subscribers we have and making the subscription experience better and better, we’ll be able to help all parts of the subscription business.”
Plus: The impact of bad true crime podcasts, programmatic advertising is coming for your show, and the first children’s podcast festival.
This is a golden age of American protest. It’s time to stand up and fight the vulture owners hollowing out local news.
“We tested this, it tanked. You tested this, it worked. Why?”
The Cambridge Analytica story is a reminder of the value of a trusted, direct connection between publisher and consumer. Building more of them is the news industry’s best strategy available.
The appeal of Twitter for reporters is well known, but it’s worth spelling out: The benefits we get from it, real as they are, come at the cost of constant partial attention, all day and all night.
The company — a giant bet on acquisition, consolidation, and cost-cutting — now owns more than 1 out of 10 American daily newspapers. What it plans to do with them remains unclear.