“It’s not rocket science to put a CMS together. It is a bit of rocket science to figure out how to make the most effective use of it and create a sustainable business model.”
The three sites together are “just south of 1,500 paying customers,” 60 percent of whom are signed up as recurring contributors (of these, the average annual contribution is around $115 or $120). Denverite, which launched its program first, has around 900 members.
“Our angle on the current state of journalism is this: The crisis of journalism and legacy news media is structural, and not just a matter of technological challenges or broken business models.”
“The best predictor of membership loyalty is whether an organization has been talking to their audiences already about their need to raise money. The other predictor is how many subscribers you have on your list, and how engaged those subscribers on your list are.”
Bilton, Ricardo. "Post-layoffs, Spirited Media is exploring memberships and consulting (and killing off its direct-sold display ads)." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 13 Nov. 2017. Web. 25 Apr. 2024.
APA
Bilton, R. (2017, Nov. 13). Post-layoffs, Spirited Media is exploring memberships and consulting (and killing off its direct-sold display ads). Nieman Journalism Lab. Retrieved April 25, 2024, from https://www.niemanlab.org/2017/11/post-layoffs-spirited-media-is-exploring-memberships-and-consulting-and-killing-off-its-direct-sold-display-ads/
Chicago
Bilton, Ricardo. "Post-layoffs, Spirited Media is exploring memberships and consulting (and killing off its direct-sold display ads)." Nieman Journalism Lab. Last modified November 13, 2017. Accessed April 25, 2024. https://www.niemanlab.org/2017/11/post-layoffs-spirited-media-is-exploring-memberships-and-consulting-and-killing-off-its-direct-sold-display-ads/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2017/11/post-layoffs-spirited-media-is-exploring-memberships-and-consulting-and-killing-off-its-direct-sold-display-ads/
| title = Post-layoffs, Spirited Media is exploring memberships and consulting (and killing off its direct-sold display ads)
| last = Bilton
| first = Ricardo
| work = [[Nieman Journalism Lab]]
| date = 13 November 2017
| accessdate = 25 April 2024
| ref = {{harvid|Bilton|2017}}
}}
