All entries tagged: partnerships
Huffington Post outsources section to online fundraising organization
In October, The Huffington Post launched a new section with an unusual goal: turning an audience of passive readers into activists for good causes. The section’s underlying business model is novel, too: All of its content is outsourced to an outside company, a for-profit firm that has nonprofits for clients.
In exchange for that content, [...]
What the Times-NYU partnership says about the future of journalism education: A Q&A with Jay Rosen
When The New York Times and New York University announced last week that they would collaborate on a news site covering the East Village neighborhood, it got me thinking: Beyond Manhattan, what could this mean for the future of journalism education?
While it’s true that this isn’t the first pro-academic partnership — even the Times already [...]
Charlottesville nonprofit finds a path to a bigger audience: the local paper
In online-nonprofit-news terms, Charlottesville Tomorrow is an old timer. It’s been covering the growth and development around the Virginia city since 2005 — back when “twitter” was still a term confined to ornithological circles.
Born from executive director Brian Wheeler’s interest in local government (he serves as chairman of the county school board), the privately-funded Charlottesville [...]
In Rochester, a newspaper dips into gaming to reach new young readers
When you’re a struggling metro daily trying to navigate the world of social media, it makes sense to look to allies in nontraditional places. When the Rochester Democrat and Chronicle partnered with a techies at a local grad school, it found developers enthusiastic to work with old media stalwarts — and even a few who [...]








