The sports and culture website earns 95% of its revenue from subscriptions. When Normal Gossip launched paid subscriptions last month, the podcast gave Defector its biggest one-week increase in more than a year.
“When you say national, usually what that means is New York or D.C. We’re trying to read that so that the gravity is really coming out of Southern California and expanding outward from that.”
“It’s easy for the media and others to dismiss entertainers as just being famous, and whatever they sold was a benefit of their fame — and not necessarily the business insights that came from that.”
“I think people in the Spanish-speaking world want to know about what’s happening everywhere, in France, in the U.S., with Brexit, and of course what’s happening with Ecuador, the protests happening in Colombia…It’s a kind of global podcast in Spanish.”
The podcast has found opportunity with a donors-only Facebook group. Its second-season subject Curtis Flowers is still in prison, on death row — so “giving somebody a mug for donating doesn’t feel right.”
“One of our goals has been to talk about the news in a way that invites our audience into the news cycle. We’re trying to make it a little bit easier for people to be engaged.”
The Guardian Mobile Innovation Lab’s podcast player for the mobile web lets you listen to a show without using a podcast app, and get phone notifications that point you to links and graphics at relevant points in the story as the audio plays.
It’s become unusually ingrained into the local news ecosystem for a statewide nonprofit news outlet. “Every time we get two nickels rubbed together, I hire another reporter.”
Up First, available starting Wednesday, will be a 10-minute weekday morning news podcast built off the top news from NPR’s most-listened-to radio show.
Wang, Shan. "This Vermont-focused nonprofit news site is looking to podcasting to add new revenue streams." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 18 Nov. 2016. Web. 25 Apr. 2024.
APA
Wang, S. (2016, Nov. 18). This Vermont-focused nonprofit news site is looking to podcasting to add new revenue streams. Nieman Journalism Lab. Retrieved April 25, 2024, from https://www.niemanlab.org/2016/11/this-vermont-focused-nonprofit-news-site-is-looking-to-podcasting-to-add-new-revenue-streams/
Chicago
Wang, Shan. "This Vermont-focused nonprofit news site is looking to podcasting to add new revenue streams." Nieman Journalism Lab. Last modified November 18, 2016. Accessed April 25, 2024. https://www.niemanlab.org/2016/11/this-vermont-focused-nonprofit-news-site-is-looking-to-podcasting-to-add-new-revenue-streams/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2016/11/this-vermont-focused-nonprofit-news-site-is-looking-to-podcasting-to-add-new-revenue-streams/
| title = This Vermont-focused nonprofit news site is looking to podcasting to add new revenue streams
| last = Wang
| first = Shan
| work = [[Nieman Journalism Lab]]
| date = 18 November 2016
| accessdate = 25 April 2024
| ref = {{harvid|Wang|2016}}
}}
