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Articles tagged podcasting (109)

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Plus: Pandora leans into podcasts, NPR has a leadership crisis, and Limetown and 30 for 30 plan returns.
“We should get into the habit of thinking about audience in terms of customer relationship management and building communities around our shows’ audiences, versus just monetizing them.”
A partnership of Boston media giants is going to try. Plus: The mysteries of messed-up analytics and The New York Times’ expanding podcast strategy.
That’s the argument of the BBC’s Trushar Barot, who believes voice AI is the biggest technology revolution that the news industry is missing — and that it’s not too late to do something about it.
Plus the three most interesting podcast companies out there today.
Plus: Gimlet launches a history show, DGital Media rebrands, and the launch of a new “improvised sci-fi sitcom.”
Plus: Radiotopia’s Millennial comes to a close, another podcast-to-TV adaptation, and reaching the growing audience of young, middle-class Latinos.
“We are working in a medium, along with all of the other digital folks, in which you can tell stories in four different ways: words, pictures, video, audio. All of those will continue to grow for the next several decades. It’s not either/or.”
Plus: Gimlet gets more transparent about diversity, IAB tweaks its podcast upfront, and SoundCloud shrinks.
When radio ratings got more precise, it changed how programmers saw their audience. Are podcasters heading for something similar?