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Articles tagged podcasting (102)

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“We are working in a medium, along with all of the other digital folks, in which you can tell stories in four different ways: words, pictures, video, audio. All of those will continue to grow for the next several decades. It’s not either/or.”
Plus: Gimlet gets more transparent about diversity, IAB tweaks its podcast upfront, and SoundCloud shrinks.
When radio ratings got more precise, it changed how programmers saw their audience. Are podcasters heading for something similar?
“One of our big advantages is we’re trying to build this bottom-up, feature-wise, and talking to a hundred different podcasts and tons of listeners and asking exactly what they want.”
Plus: Gimlet makes a curious acquisition, a new run at fixing podcast discovery, and an under-the-hood technical shift.
Plus: Getting podcast recs at hotel check-in, a bilingual radionovela, S-Town hits 40 million downloads, and Invisibilia gets ready to return.
“We’re basically asking [listeners]: Are we way off base? Are we a little off base? You tell us before we make a whole season of something drive you away.”
Plus: Civics 101 expands its syllabus, an Apple tease, a new kind of daily news podcast, and Midroll tightens up its brands.