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The New York Times is buying the gadget and technology review site The Wirecutter for $30 million
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Plus: Panoply expands to London, Midroll makes a bigger bet on live events, and Bloomberg finds audio success.
Plus new leadership at NPR One, CNN and Fox News expand podcast programming, and a new Bay Area tech company to keep and eye on.
The podcast world is much broader than those who first heard about it through Serial would think. But what role can news and journalism play in the evolving medium? Part 5 of a five-part series on the business of on-demand audio.
Shows are moving well beyond a simple MP3 file and an RSS feed. But will new data, targeting, discoverability, and social tools push podcasting in the direction of commercial radio? Part 4 of a five-part series on the business of on-demand audio.
Plus: a new model for audio native advertising (sponsor-produced episodes in an otherwise editorial show), ESPN goes cross-platform, and The New York Times enters the competitive politics podcast space.
Plus: Best of Car Talk will sign off next year, the early days of podcasts in France, and the value of dedicated spaces for local podcast recording.
Plus: Using TV’s playbook to pitch podcasts to advertisers, moving from magazines into audio, and a Slack experiment aims to make Gimlet’s core listeners feel engaged.
Plus: Shutting down a podcast after 11 years, Scripps tries out a new model, and Radiotopia picks its finalists.
With a new paid subscription option and its sights set on non English-speaking countries, the Swedish podcasting startup is looking for listeners (and shows) beyond the iTunes set.