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Articles tagged PRX (43)

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Plus: Shutting down a podcast after 11 years, Scripps tries out a new model, and Radiotopia picks its finalists.
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With a new paid subscription option and its sights set on non English-speaking countries, the Swedish podcasting startup is looking for listeners (and shows) beyond the iTunes set.
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Plus: New big-picture views from Pew, Malcolm Gladwell hits the promo circuit, and more growth in branded podcasts.
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Plus: Midroll’s CEO steps down, Malcolm Gladwell goes audio, and how voice assistants (Siri, Alexa, Cortana) could impact NPR’s drive time programs.
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Also: Was there a lag in the “Serial effect” on podcast awareness?
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Plus: Parsing the RadioPublic announcement; premium podcast subscriptions; Bill Simmons oversimplifies things.
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“Building an app is just the tip of the iceberg.”
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Plus: A middle ground in appeals for data; BuzzFeed’s politics podcast for the non-wonk; reservations over dynamic ad insertion.
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“A constructive question, at this point: What, exactly, makes a podcast strategy? Seems like a simple question with an obvious answer, but I think it’s actually pretty complex.”