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Articles tagged Renée Kaplan (4)

Only 20 percent of the FT’s subscribers were women. Now the paper is doing a lot of things to change that.
“This tool and the functionalities we’ve structured into it are very much trying to…translate into journalese, into newsroom vernacular, all of the metrics of engagement.”
“I define audience engagement as getting our journalism in front of more audiences and more of the right audiences.”