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Is it finally time for media companies to adopt a common publishing platform?
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Articles tagged Renée Kaplan (5)

“She wrote a fabulous piece that did incredibly well and I think there’s no way on earth that (a) she would have submitted or (b) it would have run, before we started this stuff. It got more than double the usual number of pageviews for an opinion piece.”
Only 20 percent of the FT’s subscribers were women. Now the paper is doing a lot of things to change that.
“This tool and the functionalities we’ve structured into it are very much trying to…translate into journalese, into newsroom vernacular, all of the metrics of engagement.”
“I define audience engagement as getting our journalism in front of more audiences and more of the right audiences.”