Could it be that investing in the newsroom isn’t just good for journalism — that it’s also good for the bottom line?

The Star Tribune is a daily newspaper in Minnesota’s Twin Cities. The Star Tribune ranked in 2012 as the nation’s 17th-largest newspaper with a combined print and digital circulation of 300,000, and, according to analysis of Compete.com data, the 18th-most-popular newspaper website. The Star Tribune’s holding company is Star Tribune Media Co., which is owned…









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The Nieman Journalism Lab is a collaborative attempt to figure out how quality journalism can survive and thrive in the Internet age.
It’s a project of the Nieman Foundation for Journalism at Harvard University.