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How Invisibilia and NPR One are creatively cross-promoting one another on digital platforms
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Articles tagged The Guardian (103)

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Online, readers stayed up for the results: Peak traffic to BBC News, for instance, was around 4 a.m. GMT, and by 11 a.m. BBC.com had received 88 million page views.
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“It’s a story which is all about space and the environment you’re in. Even though this is a small space, the story is all about that space.”
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The series isn’t overtly promotional, but its tone is very different from that of recent true crime coverage like Serial and Making a Murderer.
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“This tool and the functionalities we’ve structured into it are very much trying to…translate into journalese, into newsroom vernacular, all of the metrics of engagement.”
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“In a lot of ways this serves dual purposes: one of them being a publication platform for us to do fun, interesting, or experimental things. The other is to be that platform for other people.”
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“Everything we know about building a webpage, we have to relearn. But we’re relearning it from the premise of converting a current product over, not creating a product from scratch.”