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Constantly tweaking: How The Guardian continues to develop its in-house analytics system
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Articles tagged The Guardian (68)

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Since its launch in 2011, The Guardian has consistently made changes to its in-house analytics tool, Ophan.
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How “bridging elites” help on Twitter, perceptions of news by a skeptical public, and Wikipedia pages as newsmaking destinations: all that and more in this month’s roundup of the academic literature.
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Plus: The pushback against Vox and The Intercept, Twitter’s data buy, and the rest of this week’s news and tech must-reads.
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Don’t try too hard to please Twitter — and other lessons from The New York Times’ social media desk
The team that runs the Times’ Twitter accounts looked back on what they learned — what worked, what didn’t — from running @NYTimes in 2014.
728From explainers to sounds that make you go “Whoa!”: The 4 types of audio that people share
How can public radio make audio that breaks big on social media? A NPR experiment identified what makes a piece of audio go viral.
705Q&A: Amy O’Leary on eight years of navigating digital culture change at The New York Times
“In 2007, as digital people, we were expected to be 100 percent deferent to all traditional processes. We weren’t to bother reporters or encourage them to operate differently at all, because what they were doing was the very core of our journalism.”
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