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Articles tagged The Guardian (71)

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For stories like the Germanwings plane crash, The New York Times and many other publishers flip a switch to remove ads to avoid unwanted connections.
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“We want to create and craft an environment where we’re not getting into a discussion about cost per thousands. It’s the cost of a quality audience.”
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Since its launch in 2011, The Guardian has consistently made changes to its in-house analytics tool, Ophan.
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How “bridging elites” help on Twitter, perceptions of news by a skeptical public, and Wikipedia pages as newsmaking destinations: all that and more in this month’s roundup of the academic literature.
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The Economist’s Tom Standage on digital strategy and the limits of a model based on advertising
“The Economist has taken the view that advertising is nice, and we’ll certainly take money where we can get it, but we’re pretty much expecting it to go away.”
889A wave of distributed content is coming — will publishers sink or swim?
Instead of just publishing to their own websites, news organizations are being asked to publish directly to platforms they don’t control. Is the hunt for readers enough to justify losing some independence?
448This is my next step: How The Verge wants to grow beyond tech blogging
“We want to use technology as a way to define pop culture, in the way Rolling Stone used music and Wired used the early Internet.”
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