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Articles tagged This American Life (39)

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Plus: Using TV’s playbook to pitch podcasts to advertisers, moving from magazines into audio, and a Slack experiment aims to make Gimlet’s core listeners feel engaged.
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Plus: New big-picture views from Pew, Malcolm Gladwell hits the promo circuit, and more growth in branded podcasts.
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Plus: Midroll’s CEO steps down, Malcolm Gladwell goes audio, and how voice assistants (Siri, Alexa, Cortana) could impact NPR’s drive time programs.
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Plus: Parsing the RadioPublic announcement; premium podcast subscriptions; Bill Simmons oversimplifies things.
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“Here we have a public radio station that seems to not only fail to recognize who its natural friends are, but one that is lashing out at potential allies.”
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“The key to evaluate NPR’s fate, I believe, lies in the way the institution views radio and digital/podcast audiences as two separate categories with separate strategies for audience development.”
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Plus: Google plans its podcast play, Anchor joins the social-audio game, and SoundCloud’s financial numbers raise questions about viability (or acquisition).
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The New York Times is running its story Friday, while This American Life’s complementary report will air this weekend and be available for download as a podcast Sunday.