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Articles tagged WNYC (69)

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Plus new leadership at NPR One, CNN and Fox News expand podcast programming, and a new Bay Area tech company to keep and eye on.
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The podcast world is much broader than those who first heard about it through Serial would think. But what role can news and journalism play in the evolving medium? Part 5 of a five-part series on the business of on-demand audio.
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Shows are moving well beyond a simple MP3 file and an RSS feed. But will new data, targeting, discoverability, and social tools push podcasting in the direction of commercial radio? Part 4 of a five-part series on the business of on-demand audio.
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Getting revenue directly from listeners is not an immediate priority for most podcast companies. But when payment does arrive, will the money go mostly to producers, networks, or platforms? Part 3 of a five-part series on the business of on-demand audio.
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Podcasts have benefited from the unique intimacy of its ads. Can that strength survive the rise of programmatic and dynamic ad insertion? Part 2 of a five-part series on the business of on-demand audio.
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Podcasting’s biggest players put on a dog and pony show for advertisers. Plus: More details on The New York Times’ audio push, Starbucks gets in the game, and Questlove reads ads.
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Plus: a new model for audio native advertising (sponsor-produced episodes in an otherwise editorial show), ESPN goes cross-platform, and The New York Times enters the competitive politics podcast space.
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Plus: Best of Car Talk will sign off next year, the early days of podcasts in France, and the value of dedicated spaces for local podcast recording.
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Plus: Using TV’s playbook to pitch podcasts to advertisers, moving from magazines into audio, and a Slack experiment aims to make Gimlet’s core listeners feel engaged.